Background
About Rory
Rory is the Founder & CEO of Navirum, where he drives business growth and innovation. With over 17 years of experience in technology consulting, financial services, and Salesforce, Rory helps businesses leverage cutting-edge technology to scale efficiently. Rory is passionate about growing Navirum into a global leader in Salesforce-based business solutions, helping companies unlock their full potential through innovative technology and strategic guidance
Leadership Style
Rory believes in fostering a culture of collaboration and innovation. His leadership style is guided by his personal and company values that focus on empowering teams to excel while providing top-tier solutions to clients to help them achieve their unique goals.
Entrepreneurship
Early Days
Rory has always been passionate about building businesses and helping companies achieve their goals. His entrepreneurial spirit began early—by the age of 18, he had already delivered newspapers, cut grass for neighbors, organized garage sales, and managed local businesses. These experiences helped him develop a strong work ethic, a deep appreciation for community, and an understanding of the importance of customer relationships.
Breaking Out
This foundation, combined with his love of problem-solving and technology, eventually led him to found Navirum, which is Rory’s second company. Rory founded a niche investment technology company called GCS, in London in 2010, which was exited in 2012 as a profitable business.
Navirum’s Growth
Rory grew Navirum from a small desk in the spare bedroom in Montreal to a thriving international business with clients across the United States, Canada, Europe, and Asia, showcasing his ability to scale a business globally while maintaining a strong client-focused approach.
Helping Others
Rory is also passionate about supporting entrepreneurs at every stage of their journey and encourages them to reach out directly for a personal meeting (Linkedin) to discuss their business challenges and goals.
Corporate Life
From Consulting and Banking
Before starting Navirum, Rory gained deep industry experience in consulting, banking, and cloud technology. He began his career at Accenture, where he worked in technology consulting, helping Fortune 500 clients with digital transformation. He then moved to Bank of America, where he held multiple roles in investment banking, gaining firsthand experience in financial operations and large-scale corporate strategies.
To Salesforce
After that, Rory spent over 7 years at Salesforce, working in various roles and helping global enterprises drive business success through the Salesforce platform.
Community Life
Rory is a passionate volunteer and supports several organizations, including:
- AidLink – Providing education and empowerment to communities in sub-Saharan Africa.
- Dress for Success – Helping women achieve economic independence through professional attire and career development.
Frequently volunteers with Salesforce.org on charity and community-driven events.
Education
Rory holds a B.A. in Computer Science (ICT) from Trinity College Dublin and an MBA. He is also a Salesforce Certified Professional (4 certifications) and a PRINCE2-Certified Project Manager.
Personal Life
Family and Fitness
Rory is based in Montreal with his family and is passionate about sports, cooking, and travel. He is an active member of the Montreal Shamrocks GAA (Gaelic football & hurling), Cycle Pop Cycling Club, and Boreal Running. In the winter, he enjoys cross-country skiing and competing in events like the Gatineau Loppet.
Dad Duties
As a dedicated dad, Rory embraces the daily chaos of parenthood—driving his son to swimming lessons, birthday parties, and code club. When he’s not working on AI-driven business solutions, he’s likely at home helping his son build his latest LEGO project.
Un Peu De Français?
A French speaker, Rory studied the language in school and university and continues to perfect it—whether with his clients in Quebec or partners in France or helping his son with homework in the evenings. He is passionate about French-Canadian culture and enjoys immersing himself in Montreal’s rich heritage.
Business Reads
Rory is an avid reader and draws inspiration from influential business books, including:
- High Output Management – Andrew Grove
- The Hard Thing About Hard Things – Ben Horowitz
- Outbound Sales – Anthony Iannarino
- The Lean Startup – Eric Ries
- Traction – Gino Wickman
- Rich Dad Poor Dad – Robert Kiyosaki
- Good to Great – Jim Collins
These books have shaped his approach to leadership, scaling businesses, and operational excellence.
