As financial services companies look to migrate to Salesforce from Redtail, adopting the right approach is critical to the project’s success. Many Retail to Salesforce migrations fail due to a lack of planning and technical understanding of both systems. To ensure a seamless transition, here are a few key points you’ll want to consider.
1) Define your business goals
Whether you’re in wealth management, insurance, private equity & venture capital, or banking, it is essential to identify your specific objectives and outcomes for the project with quantifiable targets. For example, create a better client experience or improve cross-selling and upselling. With the end goal in sight, focus on configuring and customizing the parts of Salesforce that will help you achieve those business goals.
2) Design the solution
The optimal solution is about leveraging the highest ROI activities to generate the most effective outcomes. With a robust foundation, it’s time to implement the necessary solutions to attain your desired business goals. These include illustrating your critical processes and data models, connecting relevant financial data (i.e.: eMoney, MoneyGuidePro, Schwab, Pershing, Fidelity), creating a post-go-live strategy, and other related tasks.
3) Define your technical requirements
We encourage our clients to focus on the value Salesforce can bring and minimize the functionality and data to be migrated from Redtail. Create a target data model in Salesforce and map your Retails objects, fields, and processes to Salesforce before any customization. This will save you time and create a better solution for your users.
4) Get help from a certified Salesforce partner
With many steps and moving parts involved in the Salesforce migration process, sometimes having the proper training and consulting from a Salesforce financial specialist can ensure the best configuration (without future hiccups). When you’re able to maximize Salesforce’s capabilities like the Financial Services Cloud, Sales & Service Cloud, and Marketing Cloud, you can give your customers a truly transformational experience – allowing you to streamline business management processes, closely track compliance and financial legalities, provide security & regulatory best practices, eliminate paper processes & redundant activities, and much more.
Salesforce is the world’s leading CRM platform that allows you to automate and streamline any business process, with some of the best IT security and infrastructure in the world. Not only is it easy to configure, but it seamlessly integrates into your business’s existing infrastructure – offering 3 automatic upgrades each year.
At Navirum, we can help you do just that. Together, we can unify your data, people, applications, and processes by creating a Salesforce roadmap and training plan for your team with 24/7 support. If you would like help to fast-track your success to greater efficiency and fewer technology roadblocks so you can focus on what matters most, reach out to an expert from our team with the form below.
Get in touch with us today to learn more about how we can help you take your business to the next level!
