Understanding this finance-specific sales cloud and how it can benefit your wealth management or financial service business CRM.
If you’re like most wealth management or financial service company owners, you’re always looking for ways to streamline your CRM operations and provide a better customer experience. Salesforce CRM fosters better customer relationships by ensuring that you have the tools and data you need to serve your clients as best as you can.
You’ve done your research, and discovered Salesforce’s Financial Services Cloud. Now, you’re wondering what it is, how it works, and whether it’s the right fit for your financial services business.
Salesforce Financial Services Cloud is a cloud-based customer relationship management solution. It lets you create better customer relationships, helping improve your bottom line. It fosters better CRM, helping you manage your client data, customer interactions, and sales processes more efficiently and effectively.
Although the service was initially created for wealth management businesses, Salesforce is always updating the tool and helping it serve more companies. Today, the Financial Services Cloud supports many aspects of financial services like banking, insurance, and much more.
Implementing the Salesforce Financial Services Cloud (FSC) can be daunting, but we’re here to help! In this guide, we’ll give you five tips and techniques you need to effectively implement the Financial Services Cloud into your business, improve your operations, and make your customers happier. But before we begin with the tips, we must establish whether or not the FSC is right for you and whether it has the tools and solutions for your industry.
Is Salesforce’s Financial Services Cloud Right for You?
Before you dive into Salesforce FSC and begin implementing it, you need to figure out if this sales cloud tool is right for you. In other words, you must establish clear business objectives and determine whether the Financial Service Cloud is congruent with these goals. If you begin implementing the FSC service before you have clear objectives and expectations, you risk making errors and possibly using a tool that won’t help you achieve your goals effectively.
Establishing Your Goals
Salesforce’s FSC is a service that’s tailored to improving your financial company’s customer relationship management system. It helps you track your leads and customers, develop marketing strategies to secure more deals, collect lead data, and much more.
If your business management goals involve improving the way your financial service business approaches, attains, and manages customer relationships, then the Financial Services Cloud is the ideal tool for you. The FSC’s value comes from its ability to centralize your CRM with tools that are specific to the financial services industry.
There are many tools out there that can help you improve your customer relationship management systems. Unfortunately, these platforms are offered to everyone, so they lack the specific tools you need to improve your financial business. These tools offer a generic, one-size-fits-all solution that barely scratches the surface of what your company needs in a client relationship management tool.
The Financial Services Cloud, on the other hand, doesn’t try to help all businesses. It specializes in financial services and offers the tools you need to ensure that your business grows and keeps its specific client happy.
If this sounds like you, then we have good news: the Financial Services Cloud is a perfect fit for your company. So keep reading – it’s time for the tips and techniques!
Learn About the Financial Services Cloud
As the saying goes, knowledge is power. And when it comes to the Salesforce Financial Services Cloud, that couldn’t be more true. The more you learn about the platform and its features, the clearer a plan you can create for implementing and using it within your financial service company. Salesforce has made significant strides in recent years to provide industry-specific solutions for financial services companies. The Financial Services Cloud is a prime example of this effort.
By taking the time to learn about all that the FSC platform has to offer, you’ll be in a much better position to develop a plan that takes advantage of its full potential. So if you’re looking to get the most out of Salesforce Financial Services Cloud, make sure you’re armed with as much knowledge as possible. It’ll empower you to create a roadmap for success.
An excellent tool for learning about Salesforce and the Financial Services Cloud is Trailhead. This platform offers hours of free workshops and courses about Salesforce products that will help you understand the FSC platform and what it can do for you.
Do some research and understand the features and tools that FSC offers. That way, you can get an idea of which features you’d like to implement and which ones you can forgo for the sake of simplicity. Many financial service and wealth management companies struggle with implementing FSC because they haven’t done their research and identified what they want to get out of using this sales cloud. So make sure you do some digging before you start implementing FSC in your financial business.
Involve More Stakeholders in the Project
One of the most common challenges that financial service companies face when starting with FSC has nothing to do with implementing the sales cloud software. Instead, it involves a lack of adoption throughout the company.
As Salesforce consultants, one of the most common complaints we hear from customers who are new to Salesforce is that their people don’t use the tool and the data it provides. They went through all the trouble of implementing and optimizing a powerful Salesforce software, just for nobody in their organization to apply it in their business processes.
If you want your managers and employees to successfully adopt the Financial Services Cloud in the future, you need to start laying the foundation now. One of the best ways to ensure Salesforce success in the long term is to involve more stakeholders in your project to implement the Financial Services Cloud.
Involving more of your company stakeholders – from the c-suite executives down to the frontline managers who deal with customers – in your Financial Services Cloud implementation, you help your people take ownership of the project’s success. In other words, you get them invested in making your FSC the best it can be. When your stakeholders have put their time and effort into making the Financial Services Cloud a success, they’ll be more likely to use it in the future rather than just ignoring the tool.
Involving more stakeholders also helps to build trust within your organization – showing your people that you see them and are listening to their input. So make sure to keep your stakeholders in the loop as you implement your sales cloud!
Get Help with Financial Services Cloud Implementation
Salesforce’s Financial Services Cloud offers in-depth CRM tools that are custom-built for your financial service business. It gives you access to countless invaluable tools and features that can help supercharge your company’s CRM system. Unfortunately, all of these tools, features, and customization opportunities can get confusing. Many business owners and decision makers get intimidated by the sheer complexity of the Financial Services Cloud and avoid it entirely.
Luckily, you don’t have to face your Salesforce Financial Services Cloud journey alone. If you don’t have an internal sales team that is certified in Salesforce, we recommend hiring a certified Salesforce partner or advisor with the FSC accreditation. They can help you make the most of Salesforce’s capabilities and ensure that your sales and CRM data is compliant with financial regulations.
A salesforce advisor can also help you customize your sales cloud. They will assist you in discerning between the tools you need and the features that you can eliminate. That way, you get the maximum benefit from FSC without having a messy dashboard that’s difficult to navigate and use.
Working with an accredited Salesforce partner lets you access a professional who can help guide your FSC implementation. They will take the time to understand your problem and offer straightforward solutions to help you succeed. Not to mention, the partner can also train your team with the skills and knowledge they need to utilize the Financial Services Cloud as effectively and efficiently as possible. The Salesforce partner will also ensure that the training is recorded and documented so that you can always refer back to it when you need a refresher on how to carry out important tasks and procedures.
At Navirum, we specialize in consulting financial service businesses as they implement the Financial Services Cloud. We’ll help you get started with the FSC and ensure that your team has the skills it needs to use it successfully. Contact us today to learn more about how we can help you grow your business and get more customers with Salesforce.
Launch Your System the SMART Way
It’s time to launch your Financial Services Cloud. But how can you ensure that your investment in Salesforce pays off in the long run? The answer: by having a plan for the future. Launching your FSC is just the beginning. Now, you need to facilitate long-term success.
The best way to get started on the right path is by setting some goals. Look into the future and create a roadmap for the next 12-16 months. Create a few goals to help guide and track your progress with the Financial Services Cloud. Make sure that the objectives you set are measurable and time-bound. That way, you and your team can keep an eye on how they’re doing and stay motivated while using the Financial Services Cloud platform.
Once you’ve set your goals and objectives, it’s time to ensure that your team has the support it needs to achieve them:
Supporting Your Team
Salesforce FSC is a powerful software that can help your team achieve its client relationship management goals. However, without a technical support team in place, you may run into some problems. Even with an optimized and streamlined platform, your team can still run into some technical challenges.
That’s why it’s crucial to have a team of experts on hand to help you troubleshoot any problems that may come up. When you’re using Salesforce, you’re relying on a cloud-based platform. This means that there is always a chance for tech issues to arise. So it’s crucial to have a technical support team in place who can help you navigate these obstacles and keep your Financial Services Cloud running smoothly.
Technical support is crucial for ensuring the success of your Salesforce implementation. A team of tech-savvy support staff can help you troubleshoot any problems that may arise, as well as provide guidance on how to best use the software for your business. Having access to reliable support can make all the difference in ensuring that your investment in Salesforce’s Financial Services Cloud pays off.
If you’re dealing with a smaller issue, Salesforce also offers excellent technical support to its users. You can access this support through the Salesforce Help Center, which provides a wealth of information about how to use the platform. You can also contact the Salesforce support team directly if you need help resolving a specific issue.
Keep Up with the Latest Upgrades
One of the best aspects of working with a Salesforce tool like Financial Services Cloud is the constant support and upgrades you receive to enhance your operations. Every year, Salesforce releases three big upgrades to the FSC. These upgrades give you access to new tools and features that you can use to make your client relationship management systems even better. Upgrades are installed automatically, so you should try to implement the new features they offer as soon as you receive them. That way, you can stay ahead of the competition and make your client relationship management process the best it can be.
Unfortunately, implementing the upgrade into your CRM solutions and using all of the tools can be challenging. Salesforce Financial Services Cloud uses many data-heavy features that can be difficult to navigate when they’re first released.
The best way to ensure that you stay up to date with all of the latest upgrades and tools is to contact a Salesforce consultant. They will give you the guidance and assistance you need to implement these new features efficiently and use them to their full potential. A certified consultant will also help you navigate the upgrade and see which features you can skip to make your processes and operations more streamlined.
If you are a financial service provider and you are looking for an excellent client relationship management tool, look no further than Salesforce’s Financial Services Cloud. It’s a tool that’s custom-built for financial companies who want to supercharge how they approach customers, nurture leads, run marketing campaigns, and close deals.
Once you’ve determined that the Financial Services Cloud is right for you, you’re ready to start implementing the platform! When you do, make sure to follow the tips in this guide to ensure your CRM processes go smoothly.
If you’re looking for someone who can help you navigate the complex Financial Services Cloud, don’t hesitate to contact a Salesforce advisor. Our team of Salesforce expert consultants can help you get up and running with this powerful tool in no time. Contact us today to speak to a Salesforce Financial Services Cloud consultant about how we can help your business grow.