Modernizing Client Onboarding and Compliance with Salesforce

How BloombergSen Investment Partners Streamlined Wealth Management Operations with Navirum

For wealth management firms, efficient client onboarding, reliable compliance tracking, and secure transactions are essential to delivering a high-quality client experience. Yet manual processes, outdated CRM configurations, and fragmented workflows can create unnecessary administrative work and make it harder to maintain operational visibility.

BloombergSen Investment Partners, a Canadian investment management firm serving private wealth and institutional clients, partnered with Navirum to modernize its Salesforce environment and improve the processes supporting client onboarding, Know Your Customer (KYC) tracking, and client verification.

Through Salesforce optimization, workflow automation, and SMS-based One-Time Password (OTP) verification, Navirum helped BloombergSen create a more structured, user-friendly, and maintainable operating environment. Ongoing support through Navirum’s Orbit Managed Services further supports the firm’s evolving technology and operational needs.

Building a More Efficient Salesforce Foundation

Salesforce provided BloombergSen with a foundation for managing client information and investment-related activities. However, as operational requirements evolved, the firm needed a platform better aligned with its day-to-day workflows.

Manual onboarding and KYC administration created additional work for employees, while outdated page layouts, unused fields, and complex interfaces made routine tasks less intuitive. The firm also needed a practical way to verify clients during onboarding and fund transfers.

The opportunity was to move beyond basic CRM functionality and create a more effective operating environment—one that simplified administrative work, improved visibility into compliance activities, and supported secure client interactions.

The Solution: Optimizing Salesforce Around Business Needs

Navirum worked with BloombergSen to improve the firm’s Salesforce configuration, digitize administrative workflows, and introduce additional client verification capabilities.

Simplifying Salesforce and Improving Visibility

Navirum refined Salesforce Lightning interfaces, streamlined field structures, and improved dashboards and reports to make information easier to access and routine activities easier to manage.

Event tracking was also redesigned to better support client meeting preparation and annual compliance reviews. These enhancements helped align Salesforce more closely with employees’ everyday responsibilities.

Automating Client Onboarding and KYC Workflows

To reduce reliance on manual administrative processes, Navirum helped digitize client onboarding through web forms, automated workflows, and supporting applications, including Titan and PDF Butler.

KYC-related processes were also improved to help the team track review requirements, identify outstanding activities, and maintain client documentation more consistently.

The result was a more structured approach to collecting client information and managing ongoing administrative requirements.

Introducing SMS-Based Client Verification

BloombergSen needed a practical way to verify clients during onboarding and fund transfers.

Navirum evaluated several SMS integration options before implementing a custom solution that automated the delivery of One-Time Passwords (OTPs) for client verification.

The engagement also included configuring role-based user profiles, data-sharing rules, and security assignments to support appropriate access to Salesforce information.

Extending Salesforce Value Through Orbit Managed Services

Beyond implementation, Navirum provided ongoing technical and administrative assistance through Orbit Managed Services.

The support model included Salesforce administration, technical assistance, daily program coordination, service-level response commitments, and monthly status reporting.

This ongoing partnership gives BloombergSen a structured framework for maintaining its Salesforce environment, addressing technical needs, and pursuing further improvements as business priorities evolve.

Impact at a Glance

Salesforce optimization: Simplified interfaces and improved reporting made information and routine tasks more accessible.
Streamlined onboarding: Digitized forms and automated workflows helped reduce reliance on manual administrative steps.
Improved compliance visibility: Enhanced dashboards and KYC tracking made outstanding reviews and follow-up requirements easier to identify.
Integrated client verification: SMS-based OTP authentication added a verification step to onboarding and fund transfer workflows.
Ongoing operational support: Orbit Managed Services provides continued technical and administrative assistance beyond implementation.

By combining Salesforce optimization, workflow automation, client verification, and ongoing support, BloombergSen established a more user-friendly and maintainable Salesforce environment designed to support its wealth management operations.

Client Overview

Client: BloombergSen Investment Partners
Industry: Wealth and Investment Management
Location: Toronto, Ontario, Canada
Platform: Salesforce
Solutions: Salesforce optimization, onboarding automation, KYC tracking, SMS-based OTP verification
Managed Services: Navirum Orbit Managed Services
Implementation Partner: Navirum Inc.

The Challenges

⚠️ Manual client onboarding created administrative bottlenecks.

⚠️ KYC tracking and periodic compliance reviews required ongoing manual attention.

⚠️ Outdated page layouts and unused fields made Salesforce less intuitive.

⚠️ Client verification was needed during onboarding and fund transfers.

⚠️ The firm required continued technical and administrative support as operational needs evolved. KYC tracking and periodic compliance reviews required ongoing manual attention.

The Solutions

🛠️ Salesforce optimization: Simplified Lightning pages, refined field structures, and improved dashboards, reports, and event tracking.

🛠️ Onboarding and KYC automation: Digitized information collection and improved workflow management using web forms, automated processes, Titan, and PDF Butler.

🛠️ SMS-based OTP verification: Implemented automated verification codes and configured role-based access and data-sharing controls.

🛠️ Orbit Managed Services: Established ongoing Salesforce administration, technical support, program coordination, and monthly reporting.

The Results

✅ More structured client onboarding: Digitized forms and automated workflows supported a more consistent approach to information collection.

Better compliance visibility: Enhanced reporting and KYC tracking improved visibility into outstanding reviews and follow-up activities.

✅ A more accessible Salesforce experience: Simplified interfaces aligned the platform more closely with employees’ daily workflows.

✅ Integrated client verification: OTP authentication added a verification step to key client-facing processes.

✅ A foundation for continuous improvement: Orbit Managed Services provides ongoing support to maintain and evolve the Salesforce environment.

Download the Full Customer Success Story

Want to learn more about how BloombergSen Investment Partners modernized its Salesforce environment?

Download the full BloombergSen customer success story as a PDF to explore the challenges, solutions, and implementation approach in greater detail, including how Navirum’s Orbit Managed Services supports continued platform improvement.

Fill out the contact form below to access the full customer success story.

BloombergSen Investment Partners — Customer Success Story

SALESFORCE OPTIMIZATION & ADVISORY

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Platform Modernization

Modernize existing Salesforce Financial Services Cloud implementations for scale.

Streamlined Onboarding

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Operational Visibility

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Ongoing Support

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How To Boost Advisor Productivity with Salesforce Envestnet Integration_ Navirum

5 Ways Cuddy Financial Elevated the Advisor Experience with Salesforce

Cuddy Financial Services is a boutique wealth management and tax advisory firm based in the state of New York, committed to delivering personalized, tax-efficient strategies. As the firm grew, advisors struggled with a fundamental challenge: investment data from their core platform, Envestnet, was not easily accessible or reliable inside Salesforce. This resulted in a fragmented advisor experience, inconsistent and incomplete financial account data, and gaps in reporting that slowed operations and diminished confidence in the numbers.

To tackle this head-on, Cuddy Financial Services engaged Navirum, a Salesforce partner since 2018, to make Envestnet data first-class in Salesforce, improve data quality, and give advisors a single, reliable place to work. The goal was to transform their technical stack into a robust, advisor-centric platform.

Trusted by Cuddy Financial Services

Building a Unified Foundation

Salesforce became Cuddy Financial’s unified CRM, acting as the system of record for client relationships and accounts. This established the central hub where all client interactions and data points—including the firm’s proprietary CuddyBrain insights—would ultimately reside. The next challenge was ensuring the core investment data from Envestnet flowed into this foundation with integrity and seamless accessibility

Embedding Envestnet Insights Directly into Salesforce

Navirum partnered with the Cuddy Financial Services and Envestnet teams to engineer a deep, resilient integration, focusing on bringing investment insights directly to the advisor workflow:

Component on the Person Account: A custom Envestnet component was designed and implemented directly on the Person Account page, ensuring advisors see investment data immediately upon opening a client record without leaving Salesforce.
Reliable Data Sync: The team performed targeted troubleshooting to resolve critical missing data issues and edge-case sync problems, ensuring all financial accounts successfully synced into Production.
Hardened Integration: As part of a major Salesforce org migration and the introduction of CuddyBrain, the Envestnet integration was reviewed, mapped, and hardened to prevent disruption and ensure stability during a period of complex technical change.

This approach effectively embedded Envestnet data where advisors needed it most, turning the Person Account page into a “single pane of glass” for client insights.

A Resilient, Advisor-Centric Platform

The new solution aligned the technology stack with Cuddy Financial’s long-term strategy of delivering a unified, modern platform for client service. The integration is now resilient to the firm’s evolving environment, supporting growth and reducing the technical risk associated with future platform changes.

Impact at a glance

Salesforce was established as the unified system, centralizing the client record.
Envestnet data was integrated directly onto the Person Account page, ending the fragmented advisor experience.
Data quality and trust improved significantly through the resolution of sync issues and missing data.
Reporting and dashboards were refined in collaboration with Envestnet to align with Cuddy’s actual performance measurement needs.

By embedding Envestnet data directly into the Salesforce advisor workflow, Cuddy Financial Services eliminated system-jumping and built a modern, reliable foundation for productivity, trust, and scale.