How Orbit Helps Businesses Turn Salesforce Into a Value Creator and Reduce Maintenance Costs
Salesforce is the world’s leading CRM platform, trusted by organizations of all sizes to drive sales, improve customer relationships, and streamline operations. Yet, for many businesses, the promise of Salesforce can be undermined by high maintenance costs, underutilized resources, and communication breakdowns that slow progress and dilute value. Orbit was created to address these challenges head-on, transforming Salesforce from a cost center into a true value creator.
The Challenge: Unlocking Salesforce’s Full Potential
Salesforce’s flexibility and power are undeniable, but without the right expertise and planning, companies often struggle to realize its full value. Maintenance can be expensive—an experienced Salesforce Administrator can cost upwards of $100,000 per year in salary alone. For organizations without a large, ongoing program of work or a broad user base, this investment may not be fully utilized. Additionally, as Salesforce projects grow in complexity, communication among stakeholders becomes a major hurdle. Even small projects can involve multiple teams, and larger initiatives may require coordination across dozens of stakeholders, from leadership and compliance to IT and delivery.
Without a disciplined communication model and a strategic approach to project delivery, things can slow down, get lost, or become ambiguous. Ambiguity is the enemy of progress, leading to delays, duplicated efforts, and missed opportunities to drive business value.
Orbit: Turning Salesforce Into a Value Creator
Orbit was designed to help businesses overcome these obstacles and maximize the return on their Salesforce investment. Here’s how:
1. The Salesforce Value Roadmap
Every Orbit engagement begins with the creation of a Salesforce value roadmap. This isn’t just a project plan—it’s a strategic blueprint that aligns Salesforce initiatives with your most important business metrics. Whether your goal is to increase sales, improve productivity, or reduce the cost of customer acquisition, Orbit ensures that every project is designed to “turn the dial” on what matters most.
By delivering high-value Salesforce projects predictably every month, Orbit helps clients move beyond ad hoc enhancements and instead build a continuous improvement engine. This approach ensures that Salesforce is always working in service of your business goals, not just as a technical platform but as a driver of measurable results.
2. Flexible Contracts for Maximum Value
Traditional Salesforce consulting often locks clients into long-term contracts or full-time resource commitments, regardless of actual need. Orbit takes a different approach. With plans starting from as little as one month, Orbit offers the flexibility to scale up or down as your needs change. This is ideal for everything from short-term cover to longer-term strategic initiatives.
Transparency is at the heart of Orbit’s model. Clients receive clear reporting on how consultants spend their time, ensuring you get maximum value from your investment. This flexibility and transparency provide peace of mind and allow businesses to manage costs proactively, rather than being surprised by overruns or underutilized resources.
3. Reducing Maintenance Costs
One of the most significant ways Orbit creates value is by reducing the cost of Salesforce maintenance. Instead of hiring a full-time administrator who may not be fully utilized, Orbit gives you access to a team of highly experienced Salesforce consultants for as little as 10 hours a month. This fractional model means you only pay for the expertise you need, when you need it.
The result? You get the benefit of a full team’s knowledge and experience at a fraction of the cost of a single full-time resource. This approach is especially valuable for small and mid-sized businesses, or for organizations with fluctuating Salesforce needs.
4. Multi-Cloud Expertise
Salesforce is no longer just a CRM—it’s an ecosystem of clouds, each with its own capabilities and complexities. Most customers need expertise across Sales Cloud, Service Cloud, Marketing Cloud, and more. Orbit provides access to consultants with deep experience across all major Salesforce Clouds, making it a true one-stop shop for all your Salesforce needs. This breadth of expertise ensures that your projects are delivered efficiently and that you’re always leveraging the latest Salesforce innovations.
5. Streamlined Communication: The Orbit Portal
One of the most underestimated challenges in any Salesforce project is communication. Even a “small” project can involve half a dozen people between your business and your consulting partner. Larger engagements can easily involve 20–30 stakeholders across leadership, SMEs, compliance, IT, and delivery teams. Without a disciplined communication model, things slow down, get lost, or become ambiguous.
Orbit solves this problem head-on with the Orbit Portal—a single source of truth for project communication. Each side has clear point people and defined communication channels. There’s no guessing who to contact, no conflicting email threads, and no information disappearing into someone’s inbox.
Inside the portal, teams can collaborate using text, video, images, files, and embedded media. Clients can upload screenshots, share screen recordings, or attach documents directly to the relevant task or conversation. Everything is timestamped, organized, and searchable. Everyone sees the same information at the same time.
This eliminates the delay, confusion, and duplication that email inevitably creates. Instead of managing multiple threads and trying to reconcile different versions of the truth, Orbit provides a clean, structured communication layer that keeps the project moving. This common denominator for communication removes ambiguity, increases clarity, and shortens the feedback loop—accelerating project timelines and ensuring faster delivery.
The Bottom Line: Better Communication, Lower Costs, Greater Value
Orbit’s unique combination of strategic planning, flexible contracts, cost-effective expertise, multi-cloud capabilities, and streamlined communication transforms Salesforce from a maintenance burden into a powerful value creator. By aligning every project with your business goals, providing the right expertise at the right time, and eliminating the friction that slows down traditional Salesforce projects, Orbit helps you get more from your Salesforce investment—month after month.
If you’re ready to turn Salesforce into a true engine of business value and reduce your maintenance costs, Orbit is the partner you’ve been looking for.
Orbit FAQ
What is one of the biggest challenges in Salesforce projects?
Communication. Even small projects involve multiple stakeholders, and without a disciplined model, things can slow down, get lost, or become ambiguous. That’s where Orbit helps.
How does Orbit address communication challenges?
Orbit acts as the single source of truth for project communication, ensuring clarity and structure.
Who benefits from Orbit’s communication model?
Both Navirum and the client, including leadership, SMEs, compliance, IT, and delivery teams.
How does Orbit clarify communication channels?
Each side has clear point people and defined channels—no guessing who to contact or dealing with conflicting email threads.
What happens to information in Orbit?
No information disappears into someone’s inbox; everything is centralized and accessible.
How has Orbit’s model been developed?
It’s been refined over years of real-world delivery and consistently accelerates project timelines.
What collaboration features does Orbit offer?
Teams can use text, video, images, files, and embedded media. Clients can upload screenshots, screen recordings, or documents directly to tasks or conversations.
How is information managed in Orbit?
Everything is timestamped, organized, and searchable, so everyone sees the same information at the same time.
How does Orbit compare to email communication?
Orbit eliminates delays, confusion, and duplication caused by email, providing a clean, structured communication layer.
What is the main advantage of using Orbit?
It serves as a central hub that removes ambiguity, increases clarity, shortens feedback loops, and ultimately leads to faster project delivery.
