#crm - Navirum

How Open Banking and Salesforce Bring Value to Your Business?

The combination of Canadian Open Banking and Salesforce could offer unparalleled opportunities for financial services businesses to innovate, differentiate, and thrive in today’s competitive landscape. By leveraging the power of Salesforce’s CRM platform and integrating Canadian Open Banking data, businesses could unlock new insights, personalize interactions, streamline operations, and ensure compliance and security.

Bringing Value to Your Financial Services Business:

Enhanced Customer Insights: By integrating Canadian Open Banking data with Salesforce, financial services businesses can gain a comprehensive view of their customers’ financial profiles, preferences, and behaviors. This deeper understanding enables businesses to tailor their products and services to meet the unique needs and preferences of individual customers, driving greater customer satisfaction and loyalty.

Personalized Financial Advice: Salesforce empowers financial advisors to deliver more personalized and informed advice to their clients by leveraging Canadian Open Banking data. With access to real-time financial information, advisors can provide tailored recommendations and strategies that align with their clients’ financial goals and objectives, ultimately driving better outcomes for clients and strengthening advisor-client relationships.

Streamlined Operations: Salesforce’s powerful automation capabilities can help financial services businesses streamline their operations and improve efficiency. By automating routine tasks, such as data entry, lead management, and client communications, businesses can free up time for their employees to focus on more value-added activities, such as client engagement and strategic planning.

Compliance and Security: Salesforce provides robust security features and compliance controls that help financial services businesses maintain regulatory compliance and protect customer data. With built-in encryption, access controls, and audit trails, Salesforce enables businesses to safeguard sensitive information and demonstrate compliance with regulatory requirements.

Looking ahead, Canadian Open Banking holds promise for delivering more personalized, efficient, and convenient financial experiences for consumers. As regulatory frameworks evolve and technological capabilities improve, Canadians can expect to see a wider range of innovative financial products and services. However, addressing the challenges and risks associated with Open Banking will be crucial to ensure consumer trust and benefit from these emerging innovations.

At Navirum, we’re committed to helping financial services businesses harness the full potential of this transformative synergy to drive growth, enhance customer experiences, and achieve their business objectives. Contact us today to realize the possibilities of what Salesforce can do for your business!

3 of the top portfolio management tools in Canada

Project portfolio management tools streamline the oversight and management of multiple projects within organizations. These software solutions offer centralized platforms to track project progress, resources, and performance, enabling informed decision-making on project prioritization, investment, and resource allocation.

Navirum partnered with these three portfolio management tools that can help you with managing projects and strategic alignment across your portfolio. They all offer sophisticated features and functionality to support the evolving needs of Canadian wealth management professionals and investors.

Whether it’s optimizing portfolio performance, managing risk, or delivering personalized client experiences, these platforms empower advisors to achieve their business objectives and deliver value to their clients in today’s dynamic financial landscape.

D1G1T is a comprehensive wealth management platform designed to meet the needs of financial advisors, portfolio managers, and investment professionals. It offers advanced portfolio analytics, reporting, and optimization tools to help advisors make data-driven investment decisions and deliver personalized investment strategies to their clients. D1G1T’s platform integrates with various data sources, including custodians, brokerage firms, and market data providers, to provide real-time insights and portfolio management capabilities. With features such as risk analysis, performance attribution, and compliance monitoring, D1G1T empowers advisors to deliver superior investment management services and enhance client outcomes.

Croesus is a leading portfolio management and financial planning software solution used by wealth management firms, investment advisors, and family offices across Canada. Croesus offers a comprehensive suite of tools for portfolio analysis, performance reporting, client relationship management, and compliance monitoring. Its intuitive interface and customizable dashboards enable advisors to track client portfolios, monitor investment performance, and analyze market trends effectively. Croesus also integrates with various third-party data sources and financial institutions, allowing advisors to streamline operations and deliver personalized investment solutions to their clients.

Harmony Financial Services is a powerful portfolio management platform developed by CGI, a global IT and business consulting services firm. Harmony offers end-to-end portfolio management capabilities, including portfolio construction, rebalancing, trading, and reporting, to help financial institutions and asset managers optimize investment processes and deliver superior client experiences. With advanced analytics and risk management tools, Harmony enables advisors to assess portfolio risk, identify opportunities, and align investment strategies with client objectives. Its flexible architecture and scalable infrastructure make it suitable for firms of all sizes, from boutique advisory firms to large institutional investors, seeking to enhance their portfolio management capabilities and drive business growth.

Contact us today to learn more about how we can partner with you to achieve your business goals. Let’s start the conversation, and embark on the journey to success together! To book a free 30 minutes Salesforce Health Check, click here.

Why integrating Salesforce with investment data is essential?

In today’s competitive financial landscape, building strong client relationships is paramount to success. At Navirum, we understand the significance of harnessing data-driven insights to enhance client experiences and drive business growth. One critical aspect of achieving this is integrating Salesforce with investment data, enabling financial advisors to gain a comprehensive understanding of their clients and deliver personalized services tailored to their unique needs and preferences.

360 Degree View of the Client: Integrating Salesforce with investment data provides financial advisors with a holistic view of their clients’ financial profiles, including investment portfolios, asset allocation, and performance metrics. This 360-degree view enables advisors to better understand their clients’ financial goals, risk tolerance, and investment preferences, empowering them to provide more personalized and targeted advice.

Improved Reporting and Insights: By consolidating investment data within Salesforce, advisors can generate customized reports and analytics to track portfolio performance, identify trends, and assess client progress towards their financial objectives. These insights not only facilitate more informed decision-making but also enable advisors to proactively anticipate and address their clients’ evolving needs and goals.

AI-Powered Recommendations: Integrating investment data with Salesforce opens the door to leveraging artificial intelligence (AI) algorithms to analyze client data and generate personalized recommendations. AI-driven insights can help advisors identify opportunities for portfolio optimization, risk mitigation, and investment strategy refinement, ultimately enhancing client outcomes and satisfaction.

Streamlined Productivity with Salesforce Flows: Integrating investment data into Salesforce flows enables advisors to streamline their workflows and boost productivity. For example, advisors can set up automated processes to receive alerts when a client’s portfolio experiences significant changes or drops in value, prompting them to take proactive action such as reallocating assets or scheduling a client review. Additionally, advisors can use Salesforce flows to seamlessly transition clients to a new tier in their service model based on predefined criteria such as portfolio size or investment performance.

Ready to unlock the full potential of Salesforce integration with investment data? Our team of experts is here to help you streamline your operations, enhance client experiences, and drive business growth. Contact us today to learn more about how we can tailor Salesforce solutions to meet your specific needs and objectives. Let’s work together to elevate your client relationships to new heights!

How Salesforce can help wealth managers deliver a superior client experience?

In the realm of wealth management and financial advice, the quest for delivering unparalleled client experiences has never been more crucial. Embracing the digital age, wealth managers are turning to innovative solutions like Salesforce to redefine client engagement and satisfaction.

Salesforce, renowned for its prowess in customer relationship management, emerges as a transformative force empowering wealth managers to sculpt personalized financial journeys for their clientele, offering:

Client-Centric Insights. Salesforce serves as the ultimate repository, offering wealth managers a panoramic view of each client’s financial landscape. With Salesforce’s robust data aggregation capabilities, wealth managers gain invaluable insights into clients’ investment portfolios, risk appetites, and aspirations. Armed with this holistic understanding, wealth managers can tailor their services to align with clients’ unique needs and objectives.

Tailored Engagement Strategies. The hallmark of Salesforce lies in its ability to foster personalized and meaningful interactions between wealth managers and their clients. Through Salesforce’s suite of communication tools, including email campaigns and social media integration, wealth managers can cultivate deeper client relationships by delivering relevant content and timely market insights. This bespoke approach cultivates trust and loyalty, laying the foundation for enduring client partnerships.

Redefined Efficiency. Salesforce streamlines the wealth management process by automating mundane tasks and optimizing workflows. From client onboarding to portfolio management, Salesforce equips wealth managers with the tools to enhance operational efficiency and focus on value-added activities. Moreover, Salesforce’s mobile functionality ensures seamless collaboration and accessibility, empowering wealth managers to serve clients anytime, anywhere.

Insights-driven Decision Making. Salesforce’s analytics prowess empowers wealth managers to glean actionable insights from client data and market trends. By harnessing Salesforce’s analytical capabilities, wealth managers can fine-tune investment strategies, mitigate risks, and drive superior investment outcomes. These data-driven decisions enable wealth managers to provide informed guidance and steer clients towards financial success.

Compliance and Security. In an era fraught with regulatory complexities, Salesforce stands as a bastion of compliance and security. With robust features such as audit trails and data encryption, Salesforce ensures the confidentiality and integrity of client information, safeguarding against regulatory pitfalls. By embracing Salesforce’s compliance capabilities, wealth managers can navigate regulatory landscapes with confidence and peace of mind.

Salesforce empowers wealth managers to craft personalized financial journeys that resonate with clients’ aspirations. Navirum can help you unlock the full potential of Salesforce, driving transformative change and ushering in a new era of wealth management excellence.

Book a free 30 minutes consultation with one of our specialists and start the journey towards client-centric innovation and success!

Expert tips for Salesforce implementation

5 Common Pitfalls in Salesforce Implementation: Expert Tips to Ensure Success

Implementing Salesforce cloud is a significant step toward enhancing your business processes and customer relationship management. To ensure a smooth implementation and maximize the value of your Salesforce investment, our Salesforce consultants have compiled this list of five things for you to consider:

Inadequate Planning and Requirements Gathering. One of the most common reasons for Salesforce implementations failures is a lack of thorough planning and requirements gathering. Rushing into implementation without a clear understanding of business objectives, user needs, and system requirements can lead to misalignment and dissatisfaction among stakeholders.

How to Avoid It: Take the time to conduct comprehensive stakeholder interviews, workshops, and requirements gathering sessions. Define clear project objectives, establish a detailed project plan, and involve key stakeholders throughout the process to ensure alignment and buy-in.

Poor Data Quality and Integration. Data is the lifeblood of any Salesforce implementation, especially in financial services where accuracy and compliance are paramount. Insufficient data quality, incomplete data migration, and inadequate integration with existing systems can lead to inefficiencies, errors, and compliance risks.

How to Avoid It: Prioritize data quality assessment and cleansing activities early in the project lifecycle. Develop a robust data migration strategy, validate data accuracy, and ensure seamless integration with legacy systems through thorough testing and validation processes.

Lack of User Adoption and Training. Even the most advanced technology is only effective if users embrace it and utilize it to its full potential. Poor user adoption and inadequate training are common reasons for Salesforce implementations to fall short of expectations, resulting in underutilized systems and diminished ROI.

How to Avoid It: Invest in comprehensive user training and change management initiatives to ensure that users understand the benefits of Salesforce and feel confident using the system. Provide ongoing support, resources, and incentives to encourage user adoption and empower users to leverage Salesforce effectively in their daily workflows.

Scope Creep and Over Customization. While customization is a powerful feature of Salesforce, excessive customization and scope creep can lead to complexity, maintenance challenges, and increased costs. Striking the right balance between customization and out-of-the-box functionality is crucial to the success of the implementation.

How to Avoid It: Define clear project scope and objectives upfront, and resist the temptation to over customize the system. Prioritize essential features and functionalities, and carefully evaluate the impact of proposed customizations on long-term maintenance and scalability.

Insufficient Testing and Quality Assurance. Inadequate testing and quality assurance can result in system defects, performance issues, and user dissatisfaction. Skipping or rushing through testing phases can jeopardize the stability and reliability of the Salesforce implementation, leading to costly rework and delays.

How to Avoid It: Allocate sufficient time and resources for thorough testing and quality assurance activities throughout the project lifecycle. Develop comprehensive test plans, conduct user acceptance testing (UAT), and engage end users in identifying and addressing issues before the system goes live.

While Salesforce implementations in financial services offer tremendous potential for driving business growth and innovation, they also present inherent challenges that must be addressed to ensure success. By proactively identifying and mitigating risks, involving key stakeholders, prioritizing user adoption and training, and adhering to best practices throughout the implementation process, financial services organizations can maximize the value of their Salesforce investments and achieve sustainable success.

As your trusted Salesforce consulting and advisory partner, we’re here to help you navigate the complexities of Salesforce implementations and unlock the full potential of your investment. Contact us today to learn more about how we can support your organization’s journey to Salesforce success.

Is your Salesforce program in a rut?

Is your Salesforce program in a rut? Here’s Navirum’s 5-Step Guide on how to get back on track!

Don’t worry, you’re not alone. Many organizations face challenges with their Salesforce implementations, but with the right approach, you can get back on track and unlock the full potential of your Salesforce investment. Our Salesforce consultants have outlined a five-step guide to help you revitalize your Salesforce program and drive success.

Identify Your Business Goals. The first step in revitalizing your Salesforce program is to identify your business goals. What are you trying to achieve with Salesforce? Whether it’s increasing sales productivity, improving customer satisfaction, or streamlining operations, clearly defining your objectives will provide the foundation for your Salesforce strategy.

Define Your Business Processes. Once you’ve identified your business goals, the next step is to define your business processes. Map out the key steps and workflows that drive your business operations, from lead generation and sales pipeline management to customer support and service delivery. Understanding your processes is essential for aligning Salesforce with your business needs.

Align Processes with Salesforce and Identify Gaps. With your business processes defined, it’s time to assess how well Salesforce aligns with your workflows and identify any gaps in functionality. Determine which Salesforce features and capabilities are supporting your processes effectively and where improvements are needed. This gap analysis will inform the roadmap for enhancing your Salesforce program.

Build a Roadmap of Improvements. Based on your gap analysis, develop a roadmap of improvements to address the identified gaps and optimize your Salesforce program. Prioritize enhancements based on business impact and feasibility, considering factors such as resource availability, budget constraints, and timeline considerations. Your roadmap should outline specific initiatives, timelines, and success criteria for each improvement.

Make Regular Improvements and Measure Impact. Once you’ve implemented your roadmap of improvements, the work doesn’t stop there. Continuously monitor and evaluate the impact of the changes you’ve made to your Salesforce program. Track key performance metrics, such as user adoption, productivity gains, customer satisfaction, and revenue growth, to measure the effectiveness of your efforts. Regularly review your Salesforce program and make iterative improvements to ensure ongoing success.

Revitalizing your Salesforce program requires a systematic approach that starts with aligning your Salesforce strategy with your business goals and processes. By following this five-step guide and continuously iterating on your Salesforce program, you can overcome challenges, drive success, and maximize the value of your Salesforce investment.

If you need assistance with your Salesforce program, our team of experienced consultants is here to help. Contact us today to learn more about our Salesforce consulting and advisory services.

Key factors for choosing a CRM for your business

When small to midsize businesses in the financial services sector are shopping for their first CRM software, several key considerations can guide their decision-making process:

Compliance and Security: Small businesses in financial services must prioritize compliance with industry regulations such as GDPR, HIPAA, or PCI-DSS. Therefore, they should ensure that the CRM software they choose offers robust security features, data encryption, and compliance tools to protect sensitive client information.
Scalability and Growth: As small businesses expand their client base and services, they need a CRM solution that can scale with their growth. Opting for a scalable CRM like Salesforce ensures that the software can accommodate increasing data volume, users, and business complexity over time without requiring a costly migration to a new platform.
Customization and Flexibility: Financial services firms have unique workflows, processes, and client interactions. Therefore, they should look for a CRM software that offers extensive customization options and flexibility to tailor the system to their specific business needs. Salesforce’s highly customizable platform allows businesses to create custom objects, fields, workflows, and reports to reflect their unique business requirements.
Integration Capabilities: Integrating the CRM software with existing systems and tools is crucial for streamlining operations and maximizing efficiency. Small businesses in financial services should choose a CRM solution like Salesforce that offers robust integration capabilities, allowing seamless connectivity with accounting software, email marketing platforms, financial planning tools, and other essential systems.
Data Analytics and Insights: Access to actionable insights and analytics is essential for making informed business decisions and identifying growth opportunities. Salesforce’s advanced analytics capabilities, including customizable dashboards, reporting tools, and AI-powered analytics, empower small businesses to gain valuable insights into client behavior, sales performance, and market trends.
Mobile Accessibility: In today’s digital age, mobile accessibility is paramount for on-the-go professionals in the financial services industry. Small businesses should opt for a CRM software like Salesforce that offers mobile apps and responsive design, enabling users to access client information, manage tasks, and collaborate with team members from any device, anywhere.
Training and Support: Comprehensive training and ongoing support are essential for ensuring successful adoption and utilization of the CRM software. Small businesses should choose a CRM provider that offers extensive training resources, user guides, and customer support to help them maximize the value of the software and overcome any challenges they may encounter.
Community and Ecosystem: Being part of a thriving community of users, developers, and partners can provide small businesses with valuable resources, networking opportunities, and access to third-party apps and integrations. Salesforce’s vibrant ecosystem offers a vast marketplace of pre-built apps, industry-specific solutions, and a supportive community to help small businesses succeed.

Opting for Salesforce as their first CRM software offers small businesses in the financial services sector numerous benefits, including compliance capabilities, scalability, customization, integration capabilities, data analytics, mobile accessibility, training and support, and access to a vibrant ecosystem. By choosing Salesforce, small businesses can empower their teams, streamline operations, and drive growth in a competitive market landscape. Contact one of our consultants today and see how Salesforce could help you reach your goals and transform your business!

4 Essential Steps for your Pipedrive to Salesforce migration

Embarking on a migration journey from Pipedrive to Salesforce can be a significant step for your organization, promising enhanced capabilities and scalability. However, proper preparation is key to ensuring a smooth transition and maximizing the benefits of Salesforce. Here are the four essential steps to help you prepare for your Pipedrive to Salesforce migration.

Assess Your Current Data: Before initiating the migration process, it’s crucial to conduct a thorough assessment of your existing data in Pipedrive. Identify the types of data stored, such as leads, contacts, accounts, opportunities, and activities. Evaluate the quality and consistency of the data, identifying any duplicates, inaccuracies, or missing information. This assessment will serve as the foundation for mapping your data to Salesforce fields and ensuring a seamless transition.

Define Your Salesforce Requirements: Next, clearly define your organization’s requirements and objectives for Salesforce. Identify the key functionalities and features that are essential for your business processes and workflows. Consider factors such as sales pipeline management, lead generation, opportunity tracking, reporting and analytics, and integration with other systems. Collaborate with stakeholders across departments to ensure alignment and gather input on customization needs and preferences.

Plan Your Data Migration Strategy: Based on your assessment and requirements, develop a comprehensive data migration strategy that outlines the migration approach, timeline, and resources required. Determine the method of migration, whether it’s manual data entry, CSV file import, or leveraging migration tools and third-party services. Establish data mapping rules to ensure that data from Pipedrive accurately aligns with Salesforce fields and objects. Additionally, consider conducting a data cleanup process to eliminate duplicates and standardize data formats before migration.

Engage with Salesforce Experts: Finally, engage with Salesforce consulting experts who specialize in migrations and have experience with Pipedrive to Salesforce transitions. Collaborate with them to validate your migration strategy, address any technical challenges or complexities, and leverage best practices for a successful migration. Work with the consulting team to configure Salesforce according to your requirements, customize workflows, and train users to ensure a smooth adoption post-migration. Leverage their expertise to optimize Salesforce for your organization’s unique needs and maximize ROI.

Preparing for a Pipedrive to Salesforce migration requires careful planning, assessment, and collaboration with experienced Salesforce consultants. By following these four essential steps—assessing your current data, defining Salesforce requirements, planning your migration strategy, and engaging with Salesforce experts—you can set your organization up for a successful transition.

With proper preparation and guidance, you can unlock the full potential of Salesforce and drive growth and efficiency across your organization.

Navirum, as a leading Salesforce consulting and advisory firm, specializes in guiding organizations through seamless migrations and maximizing the value of Salesforce. Contact us today to learn more about how we can support your migration journey and help you achieve your business goals.

How to migrate from EquiSoft to Salesforce with less headaches

Thinking to migrate from EquiSoft to Salesforce? Transitioning between platforms can be a daunting task, but with careful planning and strategic execution, you can minimize headaches and unlock the full potential of Salesforce for your organization. Here are our key tips to help you successfully navigate the migration process with ease.

Conduct a Comprehensive Assessment: Before diving into the migration process, take the time to conduct a thorough assessment of your existing EquiSoft setup. Evaluate your data structure, workflows, and customizations to gain a clear understanding of what needs to be migrated and how it aligns with Salesforce’s capabilities. Identify any areas for improvement or optimization to ensure a smooth transition to Salesforce.

Define Your Salesforce Objectives: Clearly define your organization’s objectives and goals for Salesforce. Consider factors such as sales pipeline management, customer relationship management, reporting and analytics, and integration with other systems. By establishing clear objectives, you can tailor your Salesforce implementation to meet your specific business needs and maximize ROI.

Plan Your Migration Strategy: Develop a comprehensive migration strategy that outlines the migration approach, timeline, and resources required. Determine the method of migration, whether it’s manual data entry, CSV file import, or leveraging migration tools and third-party services. Establish data mapping rules to ensure that data from EquiSoft accurately aligns with Salesforce fields and objects. Consider conducting a data cleanup process to eliminate duplicates and standardize data formats before migration.

Engage with Salesforce Experts: Seek guidance and support from Salesforce consulting experts who specialize in migrations and have experience with EquiSoft to Salesforce transitions. Collaborate with them to validate your migration strategy, address any technical challenges or complexities, and leverage best practices for a successful migration. Work with the consulting team to configure Salesforce according to your requirements, customize workflows, and train users to ensure a smooth adoption post-migration.

Continuously Optimize and Iterate: Migration is just the beginning of your journey with Salesforce. Continuously monitor and optimize your Salesforce implementation to ensure that it aligns with your evolving business needs. Leverage Salesforce’s robust ecosystem of apps and integrations to enhance functionality and streamline processes. Regularly review performance metrics and user feedback to identify areas for improvement and drive ongoing success with Salesforce.

Our experts are specialized in guiding organizations through seamless migrations and maximizing the value of Salesforce. Contact us today to learn more about how we can support your migration journey and help you achieve your business goals.

Struggling With Salesforce?

Having Salesforce implementation problems or technical support issues? Not getting value for your Salesforce investment? Many Salesforce projects start with great intentions but can go badly off track.

Done right Salesforce can be transformational for a business, but a failed Salesforce program can impact careers, and reputations, not to mention company finances. Need immediate help? Book your free Salesforce health check worth $500 below.

Book Free Salesforce Health Check

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How a Salesforce Health Check Can You Get Back on The Path To Success

If you think a free Salesforce Health Check will give you a clear direction on your Salesforce program, book below

Book Free Salesforce Health Check

“Navirum was very professional and enjoyable to work with during our build out of salesforce. They were knowledgeable and helped Sterling navigate the process in an efficient manner”. Sterling Wealth Management

Where do Salesforce projects go wrong?

Salesforce implementations go off track for many reasons, including:

Over-customization of Salesforce leads to poor usability and high maintenance costs.
No plan or strategic roadmap leads to poor value creation over the long term
Gaps in industry knowledge to understand the real needs of the business

Yet, the #1 reason programs veer off course is due to a lack of alignment with the company’s overarching business objectives. This is especially true for financial institutions, which often have distinctive strategic goals. Whether it’s managing suitability obligations for Broker-Dealers, deal pipeline management for Private Equity firms, or efficient client onboarding for Financial Advisors.

Sounds familiar? Why not book a Health Check with us now to realize the possibilities of what Salesforce can do for your business

Book Free Salesforce Health Check

”Navirum, your input into Salesforce and support with the usability and onboarding was first rate, I would have no hesitation in recommending you” – J Hall . – VP of Sales Ding.com

The Value From Each Health Check?

Worth $500, in each health check, we look at how you can realign Salesforce with your original business goals and get you back on the path to success. As well as the strategic perspective, we check your Salesforce org security for vulnerabilities, financial industry best practices, ways to cut costs, improve user adoption levels, and much more!

With each free Navirum Salesforce health check, you will get a report including:

30 minute 1:1 session with a highly experienced Salesforce Consultant
Opportunities for improvement report to share with your colleagues
A road map for Salesforce Success aligning with your business goals

All of our Salesforce health checks are performed by highly experienced consultants who have worked on hundreds of projects in their career.

Fill out the form below to begin scheduling your free health check. We look forward to hearing from you.

Book Your FREE Health Check Now!

How Open Banking and Salesforce Bring Value to Your Business?

3 of the top portfolio management tools in Canada

Why integrating Salesforce with investment data is essential?

How Salesforce can help wealth managers deliver a superior client experience?

Expert tips for Salesforce implementation

Is your Salesforce program in a rut?

Key factors for choosing a CRM for your business

4 Essential Steps for your Pipedrive to Salesforce migration

How to migrate from EquiSoft to Salesforce with less headaches

Struggling With Salesforce?

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