Tech Due Diligence in Financial Services Consolidation

Tech Due Diligence in Financial Services Consolidation:

How to avoid the new deal-breaker and turn DD into an efficient roadmap that paves the way to growth

In today’s technology-driven market, the risk of overlooking the target firm’s technology infrastructure and savyness, is a direct path to inheriting crippling security liabilities, uncontrollable integration costs and debilitating technical debt.

Financial Services firms in North America are facing growing pressures from compressing fees, rising regulatory costs, and fierce competition both from local and international firms. This environment is driving increased market consolidation, as firms seek to achieve the critical mass necessary for survival and growth. Traditionally, due diligence exercises focused on the commercial advantages, talent pool, sound legal standing and healthy financial ratios, but the technology stack has increasingly become a decisive factor in greenlighting mergers and acquisitions and determining the price tag associated with those.

This article makes the case for partnering with a technology expert like Navirum to perform a deep and strategic due diligence to give peace of mind to companies exploring an acquisition and uncover hidden potential before, during and after the integration. Navirum’s Salesforce Financial Services cloud expertise can transform a standard risk assessment into a clear roadmap aiming for operational excellence and accelerated deployment. Read on to learn how to de-risk your next consolidation and maximize your growth ambitions.

The Imperative for Diligence in a Fast-Paced Environment

The investment management landscape groups participants in those big institutions offering many if not most services, and the boutique providers offering differentiation and personal touch to their clients. However, we have been witnessing an increased willingness from large firms to access differentiated and/or more profitable products and services. Traditionally, the most attractive path to access these differentiators is through acquisitions, in order to quickly integrate the new offerings and resources and drive growth. 

Boutique asset managers, specialized hedge funds, and private capital allocators offer enticing potential for synergies and market differentiation resulting in more consolidation in the market. Moreover, reputable firms focusing on niche strategies are scrambling to meet new and enhanced regulatory requirements, highlighting the need for a bigger critical mass to keep operating efficiently.

However, these smaller, more agile firms can also come with potential pitfalls such as less-refined tech stacks, outdated systems and patchwork integrations that can present integration challenges and overspending, scalability limitations and significant security vulnerabilities. 

What to look for when assessing the target firm’s tech stack

A sound technology due diligence must evaluate existing systems, their data workflows and interoperability across multiple teams and processes. Client, fund and transaction data ideally are already integrated and optimized for scale.  If the potential acquisition has a growth ambition, then the existing systems should be able to handle 2x or 3x their current Assets Under Management (AUM).

Another area of focus is regulatory adherence in terms of data residency and privacy laws, considering the keen interest of both the public and regulators in cybersecurity risks and robots protocols for the future. Financial Services firms are more aware than ever about the reputational risks associated with data breaches. A reputable technology partner like Navirum helps you navigate the complexities of existing protocols and potential operational improvements.

A sound DD should not just flag gaps but also include an integration roadmap, with estimations of lead times and costs associated with achieving the acquisition goals. For this, the experience of your technology partner can be the deciding factor between lagging, meeting, or exceeding the expectations of the amalgamation.

The Advantages of Partnering with Navirum

When assessing the synergy potential and integration roadmap, a reputable technology partner like Navirum is essential for uncovering the additive or detracting value of the target firm’s tech stack. This valuable information effectively de-risk the transaction, stripping away unwanted surprises that may arise when an adequate DD is not performed. 

Moreover, Navirum provides actionable recommendations aimed at boosting the ROI of your partnership. Our experience with Salesforce Financial Services Cloud provides us with an unmatched innovation mindset to enable firms to eliminate data silos and automate compliance workflows and client reporting, supporting efficient operations while driving down cost pressures. 

In today’s landscape, a re-acquisition technology due diligence is a competitive necessity. It not only prevents bitter surprises down the road, but also steers the integration toward success. Navirum ensures that the technology due diligence is performed through the lens of modern, best-in-class technology platforms like Salesforce, providing the acquiring firm with a clear path to an efficient and scalable growth. 

To book a consultation, use the button below:

Navirum Client Success Stories in Financial Services

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Roger HernandezTech Due Diligence in Financial Services Consolidation

Salesforce FSC: The Essential Solution for Canadian Wealth Firms

Salesforce FSC: The Essential Solution for Canadian Wealth Firms to Meet CRM3 and Total Cost Reporting Regulations

A New Regulatory Framework to Enhance Transparency

Is your advisory firm ready to meet and take advantage of the new regulations to provide better financial guidance to your clients?

The Client Relationship Model Phase 3 (CRM3) is a step up in the Canadian regulatory environment to provide investors with additional information about the cost of investing with their current provider. Also known as Total Cost Reporting (TCR), this initiative mandates industry participants to track all investment costs -including both direct and embedded fees- starting in 2026, to be reported to clients starting in January 2027 statements.

Globally, fee-compression trends have forced financial services firms to reevaluate their business models, seek efficiencies and in some instances consolidate with other services providers. More sophisticated clients are concerned about transparency and holistic financial experiences. These trends continue to offer opportunities to firms willing to embrace the upcoming regulatory requirements and adopt technology modernization projects to create lasting competitive advantages.

Understanding the upcoming changes and related challenges

CRM3 builds on the existing CRM2 model that was introduced in 2017, which was further enhanced by the Client-focused reforms (CFRs) introduced in 2021. In combination, those initiatives addressed conflicts of interest, KYC and KYP gaps, as well as investment suitability. CRM3 is now expanding the scope of cost disclosures so that clients can clearly identify and understand the fees related to their investment products and services. 

The information disclosed will include the Fund Expense Ratio (FER), which is a combination of the Management Expense Ratio (MER) and the Trading Expense Ratio (TER), and advisor compensation as well.

This additional information is expected to trigger client questions and conversations, but it can also be an opportunity for firms and advisors to demonstrate the value of their advice in a holistic way and beyond just the fees, with a focus on trusted long-term relationships with your clients.

How Salesforce Financial Services Cloud (FSC) provides a solution

Salesforce FSC is a specialized platform built for the financial services industry, to serve as the single source of truth for advisors aiming to leverage client information to their advantage. Salesforce can unify data from various sources, in this case from multiple custodians, funds and strategies, and provide quick and accurate responses to clients.

Key Salesforce Features for CRM3 Compliance:

  • Unified Client View (The 360-degree client overview): Salesforce FSC concentrates all the relevant information for the advisor, flowing from various systems (e.g. portfolio management, core banking, etc) in one dashboard that provides key information and automated actionable suggestions. In an era where regulatory compliance increases velocity and complexity, you need solid foundations to face the inevitable evolution of industry standards.
  • Automation and Efficiency: Salesforce’s powerful ecosystem facilitates the automation of routing tasks for the financial advisor, whether it’s during the onboarding phase, regular client reporting or compliance workflows. The integration of further A.I. tools and agents will free up even more time to focus on high-value activities, such as lead follow ups and client conversations. Salesforce FSC can support your firm’s compliance efforts by streamlining workflows and reducing the costs associated with existing and upcoming regulations.
  • Secure Data Management: Salesforce FSC has been built with state-of-the-art guardrails and security features, such as Salesforce Shield, to prioritize the robust handling of personal and financial data in accordance with industry standards. In this day and age, where cyber security and Anti-Money Laundering (AML) standards cannot be relaxed any minute, you need a trusted partner leading the charge in cloud solutions and data analytics to address complex regulatory challenges. 

Boost Value and Trust with Salesforce FSC

Salesforce FSC can help advisors take customer relationships to a new level by providing valuable insights and enabling proactive actions that are directly perceived and valued by clients. Rising client expectations involve fee transparency but there is so much more that financial advisors can do to better serve their existing clients and keep growing their books. Timely and personalized advice that goes beyond traditional reporting will strengthen trust and loyalty. 

To meet and exceed the demands of CRM3 as well as those from the modern clients, firms will need to overcome the challenges of fragmented data coming from multiple custodians and service providers. Salesforce FSC and its unified 360-degree client view is a powerful solution to integrate data in one central location, combined with its ability to integrate with complementing, best-of-bread providers and enhance client advisory journeys.

Connecting Canadian Wealth Management with the Future

CRM3 framework and its TCR requirement is an opportunity for Financial Services firms in Canada to reevaluate their technology stack and explore trusted providers that can enhance their operations and client satisfaction in the long-term. 

Regulatory requirements will continue to push towards investor protection increasing the operational and compliance complexity for firms, and a robust platform such as Salesforce FSC is the right partner for the long-term. Moreover, a proven consulting integrator like Navirum can perform the initial due diligence, and then seamlessly implement Salesforce and the related modules for success.

The Navirum Advantage: Expertise that achieves results

Since 2018, Navirum has been delivering outstanding customer satisfaction, resulting in repeat business and accelerated success for our clients.

At Navirum, we specialize in implementing and optimizing Salesforce FSC for wealth managers and banks. Our founders bring deep experience from investment firms, and Salesforce’s Financial Services team. On every project, we engage our:

  • Strategic Consulting – Align Salesforce to your business goals, compliance needs, and client engagement strategy.
  • Technical Implementation – Expertise in FSC setup, AI, automation, and integrations with banking admin systems.
  • Managed Services – Continuous optimization and adoption support to maximize your Salesforce ROI.

Ready to transform your wealth management business?

Not sure if you’re ready for a Salesforce FSC implementation?


Remove the uncertainty from your planning with our Salesforce FSC Readiness Assessment. This practical tool helps you evaluate your preparedness across critical areas like Business Alignment, Data & Integration, Compliance & Security, Change Management, Continuous Improvement, and Time Commitment.

Take this quick, actionable quiz to identify gaps, highlight strengths, and build a clear roadmap for a successful FSC rollout.

Download the assessment below to get started.

Salesforce FSC Implementation Readiness Checklist
Lead Magnet – Salesforce FSC Implementation Readiness Checklist

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Navirum Client Success Stories in Financial Services

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Roger HernandezSalesforce FSC: The Essential Solution for Canadian Wealth Firms

5 Powerful Reasons Why RIAs Choose Salesforce Financial Services Cloud

How Salesforce Financial Services Cloud Empowers RIAs to Deliver Exceptional Client Experiences

In today’s fast-paced, compliance-heavy financial landscape, Registered Investment Advisors (RIAs) face increasing pressure to deliver personalized client service, manage regulatory demands, and optimize internal workflows. For forward-thinking advisory firms, technology is no longer optional-it’s essential. The total AUM for RIAs, including Fisher Investments, Creative Planning, CAPTRUST, Hightower Advisors, Mariner Wealth Advisors, Osaic Wealth, LPL Financial, Beacon Pointe Advisors, Wealth Enhancement Group, Mercer Advisors, goes into trillions of dollars. The majority of these institutions and their armies of Advisors rely on on Salesforce FSC to run their practices.

Streamlined Client Management with a 360-Degree View

Managing complex client relationships is at the core of every successful RIA practice. Salesforce Financial Services Cloud delivers a real-time, 360-degree view of each client’s financial situation, including:

  • Investment portfolios
  • Financial goals
  • Insurance policies
  • Banking and custodial accounts
  • Key life events

This comprehensive visibility allows RIAs to personalize every interaction, anticipate client needs, and deliver high-touch service at scale. With automated workflows for onboarding, task management, and meeting scheduling, advisors can spend more time building relationships and less time on admin work.

Salesforce FSC for RIAs

Built-In Compliance Management Features

Navigating the regulatory landscape is a daily reality for RIAs. Salesforce Financial Services Cloud simplifies compliance by embedding it directly into the platform’s workflows. Key features include:

  • Automated KYC and AML workflows
  • Document management and audit trails
  • Activity tracking for client interactions
  • Pre-configured compliance templates

These tools make it easier to meet FINRA, SEC, and fiduciary obligations while reducing the risk of errors. RIAs can rest assured knowing that compliance is monitored, documented, and manageable—all within the same system used for daily operations.

Enhanced Collaboration Across Teams and Partners

Advisory firms thrive when their internal teams and external partners can collaborate effectively. Salesforce Financial Services Cloud enables seamless communication and alignment through:

  • Salesforce Chatter for real-time messaging
  • Shared client records and task assignments
  • Integrated workflows with custodians, CPAs, and estate planners

This unified platform ensures that everyone involved in the client experience is on the same page, improving responsiveness and service consistency. It’s especially powerful for distributed teams or multi-office firms.

Actionable Insights with Built-In Reporting and Analytics

Data is only valuable if you can act on it. Salesforce Financial Services Cloud includes powerful reporting and analytics tools that help RIAs:

  • Track client retention and satisfaction
  • Monitor AUM growth and performance
  • Evaluate advisor productivity
  • Analyze marketing ROI and sales pipeline trends

With customizable dashboards, firm leaders and advisors alike can make data-driven decisions, spot trends, and identify growth opportunities in real time.

Salesforce FSC

Seamless Integration with Your Existing Tech Stack

Salesforce Financial Services Cloud doesn’t just stand alone—it integrates seamlessly with the tools you already use, such as:

  • Financial planning tools (e.g., eMoney, MoneyGuidePro)
  • Portfolio management systems (e.g., Orion, Black Diamond)
  • Document storage and digital signature platforms
  • Marketing automation tools

This centralization eliminates data silos, reduces errors, and ensures advisors always work with the most up-to-date information—saving time and reducing manual entry across platforms.

Why Choose Navirum to Implement Salesforce Financial Services Cloud?

Even with a powerful tool like Salesforce, successful implementation requires expertise. That’s where Navirum comes in.

Navirum is a Salesforce consulting partner that specializes in working with RIAs. Our team helps financial advisory firms implement, customize, and optimize Salesforce Financial Services Cloud to:

  • Align with your business model
  • Automate key workflows
  • Ensure full compliance readiness
  • Provide advisor training and change management support

Whether you’re just starting with Salesforce or looking to optimize your current setup, Navirum can help you unlock the full potential of your CRM investment.

Start Your Digital Transformation Today

Salesforce Financial Services Cloud empowers RIAs to modernize operations, deliver exceptional client experiences, and stay ahead of regulatory requirements—all in one platform.

If you’re ready to leverage the power of Salesforce and create a more scalable, compliant, and client-centric firm, contact Navirum today. Our team is ready to help you build the future of your advisory practice.

Not Sure If You’re Ready for Salesforce Financial Services Cloud?

Planning a Salesforce FSC implementation can feel overwhelming—but it doesn’t have to. Our Salesforce FSC Readiness Assessment is designed to help you evaluate your firm’s preparedness across critical areas such as business strategy alignment, data and system integration, compliance and security, user adoption, change management, and ongoing optimization.

This short, actionable quiz will highlight your strengths, pinpoint areas for improvement, and provide a clear framework to guide your implementation journey.

Take the first step—download the assessment today and build a smarter roadmap to Salesforce success.

Salesforce FSC Implementation Readiness Checklist
Salesforce FSC Implementation Readiness Assessment (preview)

Frequently Asked Questions (FAQs)

What is Salesforce Financial Services Cloud?

Salesforce Financial Services Cloud (FSC) is a specialized version of Salesforce CRM designed for the financial services industry. It provides tools for client relationship management, compliance, data analytics, and workflow automation—tailored specifically for Registered Investment Advisors (RIAs), wealth managers, and financial planners.

How does Financial Services Cloud help RIAs manage clients more effectively?

FSC gives RIAs a 360-degree view of each client’s financial life, including accounts, goals, holdings, and key milestones. This enables advisors to personalize service, streamline onboarding, track life events, and deliver high-touch experiences that build lasting client relationships. Get these tips for implementing Salesforce FSC

Is Salesforce Financial Services Cloud compliant with financial regulations?

Yes, FSC includes built-in compliance tools such as automated workflows for KYC/AML, audit trails, document management, and activity logging. These features help RIAs meet regulatory standards set by the SEC, FINRA, and fiduciary obligations more efficiently.

Can Salesforce Financial Services Cloud integrate with other financial tools I already use?

Absolutely. FSC integrates with a wide range of third-party tools used by RIAs, including financial planning software (eMoney, MoneyGuidePro), portfolio management platforms (Orion, Black Diamond), custodians, marketing tools, and document storage systems.

What kind of reporting and analytics does FSC offer?

FSC provides robust reporting and dashboard features that allow RIAs to track KPIs such as assets under management (AUM), client acquisition, retention, investment performance, advisor productivity, and more. These insights support data-driven decision-making and business growth.

How does FSC support collaboration within my team and with external partners?

Salesforce Financial Services Cloud includes tools like Salesforce Chatter for real-time collaboration, shared client profiles, and workflow tracking. Teams can easily work together across departments, while securely collaborating with external partners like CPAs, attorneys, and custodians.

Is Salesforce Financial Services Cloud customizable for my RIA firm?

Yes, FSC is highly customizable. With the help of certified Salesforce partners like Navirum, RIAs can tailor the platform to match their unique business processes, client segmentation, compliance needs, and reporting requirements.

How long does it take to implement Salesforce Financial Services Cloud?

Implementation timelines vary depending on firm size, customization needs, and data migration complexity. However, with expert partners like Navirum, most firms can go live in 8–12 weeks with a phased rollout that minimizes disruption to daily operations.

What are the costs associated with Salesforce Financial Services Cloud?

Salesforce FSC pricing depends on your user count, features required, and customization level. While it is a premium solution, the return on investment is often high due to improved efficiency, compliance, and client retention. Navirum can help assess your needs and provide a cost-effective implementation plan.

Why should I work with Navirum to implement Salesforce?

Navirum specializes in Salesforce solutions for RIAs and financial advisors. We understand the regulatory, operational, and client service challenges in the industry. From initial setup to ongoing support, we help your firm unlock the full potential of Salesforce Financial Services Cloud, ensuring a smooth, strategic implementation.

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navirum_admin5 Powerful Reasons Why RIAs Choose Salesforce Financial Services Cloud

Salesforce Slack Integration? 6 Powerful Reasons To Connect

6 Powerful Reasons To Connect

#1 – Faster Deal Cycles with Real-Time Alerts

When you integrate Slack with Salesforce, updates on new leads, opportunity stage changes, or deal approvals show up instantly in Slack channels. Instead of refreshing dashboards, sales teams respond in real time—shortening the path from prospect to closed deal.

#2 – Streamlined Collaboration Across Teams

With Slack and Salesforce connected, every account, opportunity, or case can have its own dedicated Slack channel. This keeps conversations, files, and context together. Whether you’re in sales, service, or marketing, the integration eliminates silos and helps everyone stay aligned.

What is Slack Anyway?

#3 – Automated Workflows That Save Time

The Salesforce app for Slack allows you to automate routine tasks—such as escalating cases, reminding reps of follow-ups, or assigning handoffs. Notifications arrive directly in Slack, ensuring that nothing slips through the cracks.

#4 – Smarter Decisions with Data on Demand

Leaders no longer have to wait for weekly reports. With sales force and Slack connected, pipeline metrics, forecasts, and service dashboards can be pulled into Slack with a quick command. This provides decision-makers with live data to act faster.

#5 – Enhanced Customer Support

Service Cloud users can set up Salesforce to Slack integration so high-priority cases trigger immediate alerts. Support teams can then swarm the issue in Slack, loop in subject matter experts, and resolve it quickly—boosting customer satisfaction.

#6 – A Unified Platform for Growth

From slack sales force notifications to executive-level snapshots, the integration brings CRM data into Slack where people are already working. The connect Slack to Salesforce setup creates transparency, accountability, and better alignment across the business.

Salesforce Slack Demo (Credits to Salesforce Ben)

No Slacking, The Summary

Investing in Salesforce Slack integration is more than just a technical upgrade. It’s about creating a unified digital workspace where deals move faster, support becomes proactive, and teams stay aligned.

With Salesforce continuing to enhance its ecosystem – including the fast-growing Salesforce app for Slack – organizations that adopt early gain a competitive edge.

Contact Us for Salesforce Slack Integration Consultation Today

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Navirum Client Success Stories

Salesforce Slack Integration FAQ

Where can I get the integration?

On the Salesforce AppExchange here

How long does the integration take to setup?


For a Salesforce professional, about 2-4 hours with testing. This doesn’t include template design, workflows, approvals. A proper implementation can be any from 20 to 50 hours so the RoI needs to start up!

What is a Salesforce partner?


A Salesforce partner is a company or organization that has been officially recognized by Salesforce for its expertise in delivering Salesforce-related services, solutions, or products. Salesforce partners may provide consulting, implementation, customization, integration, or third-party applications (AppExchange apps) to help clients maximize the value of the Salesforce platform. They are part of the Salesforce Partner Program, have access to specialized training and resources, and are recognized for meeting Salesforce’s standards for quality, technical capability, and customer success. Navirum is a certified Salesforce partner.

How do financial advisors use Slack within Salesforce?

Financial advisors use Slack integrated with Salesforce to collaborate in real time, coordinate client tasks across teams, and receive automated updates on deals and accounts. This streamlines workflows, reduces email traffic, and ensures faster, more efficient client service by keeping conversations and Salesforce data in one place.

How does the integration improve compliance?


The integration provides automated audit trails, status tracking, and secure storage of signed documents within Salesforce, ensuring that regulatory requirements are consistently met and easily verifiable.3

Thanks for reading!

Rory GalvinSalesforce Slack Integration? 6 Powerful Reasons To Connect

Introduction to Einstein Activity Capture Updates

Einstein Activity Capture (EAC) is a Salesforce feature that automatically captures emails and calendar events from Outlook or Gmail and links them to Salesforce records. Salesforce has recently clarified upcoming changes regarding EAC reporting and the Sync Email as Salesforce Activity feature.

Key Clarification

To be clear: Einstein Activity Capture (EAC) will continue to function as a tool for syncing emails and calendar events.

However, several legacy EAC reporting features will be retired in the Summer ’26 release.

🛑 What’s Retiring in Summer ’26

The following legacy reporting tools and structures are being phased out:

  • Activity 360 Reporting
  • Activity Metrics
  • Activities Dashboard
  • Unified shadow objects (e.g., UnifiedEmail, UnifiedTask, etc.)

These older features previously made email activity reporting more complex due to non-standard data models. With their retirement, Salesforce aims to simplify how users report on activities.

Summary of Changes

FeatureStatus
EAC (Email/Calendar syncing tool)Continues
Legacy Reporting Tools (Activity 360, Metrics, Dashboard, Unified objects)Retiring
Reporting on email activityMust transition to Sync Email as Salesforce Activity

What’s Next: New Reporting Structure

Starting with upcoming updates:

  • Emails and calendar events will sync as standard Salesforce activity records:
    • Task
    • EmailMessage
  • All reporting will now use standard activity reports and dashboards (not legacy EAC dashboards).
  • Email and activity data will become a native part of the Salesforce CRM data model, removing the need for separate or “shadow” data objects.

Key Features of the New EAC Model

  • Automatic linking of emails to Contacts, Leads, Accounts, and Opportunities
  • Email activity visible in Activity Timelines and Related Lists
  • Fully supports Flows, triggers, and other automations
  • Admins can:
    • Exclude internal domains or specific email addresses
    • Choose between full email body capture or header-only for privacy
  • Respects existing activity sharing rules (visibility, editing, deletion)

Benefits of the Transition

  • Removes reliance on outdated EAC reporting tools
  • Unifies activity data within the core Salesforce CRM model
  • Simplifies reporting, automation, and third-party integrations
  • Enhances data governance, visibility, and control

Conclusion

Salesforce’s shift away from legacy EAC reporting to a fully integrated activity model represents a major improvement for reporting clarity and CRM alignment. Admins and developers should begin planning the transition to Sync Email as Salesforce Activity for a more scalable, future-ready Salesforce environment.

References:

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navirum_adminIntroduction to Einstein Activity Capture Updates

Chicago: Collaboration, Coffee, and Competition

Last week I had the chance to spend some time in Chicago. What a week it was.

Fueled by (way too much) Blue Bottle Coffee, thanks to Intercom’s Aaron Cooley for keeping the caffeine flowing, I packed in a full schedule of meetings, events, and great conversations.

Strengthening Partnerships

A highlight of the trip was spending time with the Salesforce Financial Services team. It’s always great to collaborate with them and build a deeper understanding of how we can support their goals. Hard to believe we’ve been working with the Chicago team since 2019, and we’re continuing to go from strength to strength together.

Another standout moment was stepping back inside the Salesforce Tower Chicago, right on the banks of the Chicago River. It’s always inspiring to be surrounded by innovation, especially alongside our partners TaskRay and FormAssembly.

Competition and Camaraderie

We wrapped up the week with Matthew Perrigo and his fantastic team at Flight Club Darts USA. As Oasis faded in the background, the competition turned up. Darts were flying, the laughs kept coming, and NFL speculation was in full swing. Could this finally be the year for the Chicago Bears?

Chicago Charm

For accommodations, we stayed at the Congress Plaza Hotel, located just off Millennium Park. I later learned it’s considered one of Chicago’s most haunted hotels, and honestly, it didn’t surprise me. With its unique character and European-style architecture, it felt like a place straight out of Europe. Quirky, yes, but memorable all the same.

Gratitude and Looking Ahead

Of course, these kinds of weeks don’t come together on their own. Huge credit goes to Lavinia PicuDebbie-Anne Cheng Lin, and the Navirum team for pulling the strings and making it all happen.

We love Chicago: the sports teams, the energy, and above all, the people. You’ve set the bar high, and I’m looking forward to being back very soon.

– Rory Galvin– Founder – NAVIRUM 

Lavinia PicuChicago: Collaboration, Coffee, and Competition

 Announcing Our New Partnership with TaskRay

Delivering Seamless Customer Onboarding with TaskRay

We’re excited to announce a new partnership between Navirum and TaskRay, the leading customer onboarding and project management solution built entirely on the Salesforce platform.

This partnership brings together TaskRay’s powerful, Salesforce-native onboarding tools with our deep expertise in Salesforce consulting, implementation, and process optimization. Together, we’re creating even more value for clients who want to streamline post-sale processes, drive retention, and scale efficiently within their Salesforce ecosystem.

What This Means for Our Clients

By partnering with TaskRay, we can help our clients take control of their onboarding and project delivery workflows like never before. Whether you need to operationalize customer handoffs, improve visibility across teams, or scale onboarding for long-term success, TaskRay paired with our Salesforce solutions delivers a complete, scalable system for customer success — all without leaving the Salesforce environment.

We’re proud to work with TaskRay to help our clients turn first impressions into lasting relationships.

👉 Want to learn how TaskRay can enhance your onboarding and project delivery process?

Contact us or book a free consultation to see how we can tailor a solution for your team.

Lavinia Picu Announcing Our New Partnership with TaskRay

 Announcing Our New Partnership with FormAssembly: Unlocking Smarter Salesforce Solutions

We’re excited to share that Navirum has officially partnered with FormAssembly, a leading web form and data collection platform trusted by organizations worldwide.

This strategic collaboration brings together our proven Salesforce consulting expertise with FormAssembly’s powerful form-building and data management capabilities. As a result, our clients will gain access to more seamless, secure, and scalable solutions within their Salesforce environments.

What This Means for Our Clients

By integrating FormAssembly into our Salesforce implementations, we can now offer advanced data collection workflows, simplified form creation, and automated processes — all within a secure, compliant framework. This means less manual work, faster turnaround times, and more reliable data — empowering our clients to focus on what matters most: driving results.

We’re thrilled to take this next step in enhancing our service offerings and look forward to helping our clients get even more value from their Salesforce investment.

Stay tuned for more updates, use cases, and tips on how this partnership will help transform the way you work with data.

👉 Want to see how FormAssembly can streamline your Salesforce processes?

Contact us today or book a free consultation to explore custom solutions for your business.

Lavinia Picu Announcing Our New Partnership with FormAssembly: Unlocking Smarter Salesforce Solutions

Financial Services CRM: Capture More Leads with Salesforce Integration & AI Tools

Listen to the deep dive:

Lead capture isn’t optional-it’s survival.

For financial services-where trust and timing are everything-AI is both the biggest threat and the greatest opportunity since the dawn of the internet. Organic Google traffic is shrinking, clients are arriving more informed and less patient, and digital-first service is now the baseline. Big fintech players like Wealthsimple, Koho, and SoFi know this and use it to their advantage. The question is: how can independent advisors and wealth managers compete?

This article explores why capturing leads through your website has never been more critical, how AI and large language models (LLMs) are disrupting digital traffic, and which Salesforce-integrated tools – Dealfront, Brevo, Seamless and Apollo – can help turn anonymous visitors into loyal clients.

A Structural Shift Underway

Marketing: From SEO-First to AI-First

Google’s AI Overviews, ChatGPT, Perplexity, and other LLMs are rewriting the rules. AI summaries are cutting organic traffic-some firms report a staggering 60% drops (Forbes). For financial advisors, this means an AI-first digital strategy is essential.

Sales: Faster Cycles, Higher Stakes

Buyers arrive pre-informed via LLMs and expect precision and speed. Barron’s reports CRM http://Monday.com’s 26% share price drop, tied to AI disrupting SEO-driven pipelines.

Service: The Uber Effect

AI-powered, instant responses are now the baseline. Clunky forms and delayed replies erode trust. Just as Uber reshaped expectations in transportation, AI is transforming client service in financial services CRM systems.

The Hidden Cost of Inaction

Every unengaged visitor is a lost opportunity in this changing world:

  • ROI goes unmeasured. Without lead capture, marketing spend is wasted.
  • Leads vanish. Prospects browse and leave without engaging.
  • Loss compounds. No data → no proof of ROI → stalled growth.

A website without lead capture tools is like hosting a seminar where no one signs the guest book.

Turning Engagement Into Opportunity

Capturing leads is only step one-you also need to track, nurture, and integrate them into your systems. To address these challenges, here are some popular tools every growing financial firm can consider

  • Dealfront → See which companies are visiting your site and spot high-intent buying signals.
  • Brevo → Automate nurture campaigns with personalized emails, newsletters, and client journeys.
  • Apollo → Scale your marketing with advanced lead sourcing, marketing automation, segmentation, and testing.
  • Seamless.io → Real-time search engine for B2B Sales leads driven by AI
  • Salesforce Integration → All tools integrate seamlessly with Salesforce and financial services CRMs, ensuring every lead and prospect is captured, tracked, and acted upon.

Risk and Governance

AI adoption is outpacing regulation. From recorded AI assistants in meetings to synthetic identities fueling fraud, risks are rising.

As Timnit Gebru warns:

“We’re seeing a Wild West with AI regulation. Adoption is outpacing clear guidelines, leaving businesses exposed.”

For wealth managers, every lead capture workflow must be grounded in compliance, security, and trust-especially as digital engagement becomes the new norm in an AI-driven world. Executed properly, digital tools offer an authentic and human-centric front line to connect with clients.

This is particularly critical for investors aged 50 and above, who still rely heavily on websites, YouTube, and traditional email for financial communications. A global study found that 68% of those over 50 hold digital investments, and nearly 73% of retail investors of all ages turn to digital means for advice or information-underlining that far from being tech-adverse, older segments are increasingly active online according to Amundi

If your lead capture system doesn’t reflect these habits-while maintaining regulatory rigor and trust-you risk alienating precisely the audience that most needs reassurance.

Conclusion: Adapt or Be Disrupted

In today’s AI-driven market, SEO alone won’t cut it. Financial advisors and wealth managers must transform their websites into lead capture engines, track engagement with tools like Dealfront, nurture prospects with Brevo, Seamless and Apollo, and integrate everything into Salesforce. Success depends on combining AI-powered efficiency with compliance and trust. Those who adapt will grow – those who don’t risk losing leads to AI-driven search forever.

⭐⭐⭐ DISCOVER NAVIRUM ⭐⭐⭐

Lavinia PicuFinancial Services CRM: Capture More Leads with Salesforce Integration & AI Tools

How to choose right AI Meeting Assistant for Financial Firms?

Discover Navirum’s 2025 Comparison Guide

At Navirum, we’re asked all the time what the right solution is. The truth is, it depends – on your firm, where you’re based, and your business goals.

Tool Name:Description:Best For:Customer Insight:
JumpJump is an AI meeting assistant purpose-built for financial advisors. It automates meeting prep, note-taking, and pushes structured data to CRMs like Salesforce.

US RIAs and wealth managers scaling their business with a strong focus on compliance and automation.



A wealth advisor using LPL Financial’s curated AI marketplace cut post-meeting admin time from 40 to 4 minutes with Jump.
👉 Find out more
VintonVinton is an AI meeting tool focused on high-fidelity transcripts and compliance with IIROC/MFDA rules.
It integrates directly with Salesforce. Vinton has a major commitment to data privacy making it a popular choice across financial services
US & Canadian Advisors, and teams with strict documentation policies,
firms under IIROC/MFDA.
Aligned Capital (CI Financial) uses Vinton to maintain compliance while enhancing client engagement.
👉 vinton.ai. Vinton reports of 5-6 hours saved per week per Advisor
FirefliesFireflies is a general-purpose AI meeting tool offering transcription, searchable notes, and some CRM integration (including Salesforce via Zapier/API). Try Fireflies

Fintech teams, tech-forward advisors, and firms that need flexibility across meeting types.



A fintech COO saved over 5 hours weekly by eliminating manual note entry.
👉 Fireflies.ai | AI notetaker to transcribe, summarize, analyze meetings, Real time AI note taker
OtterPilotOtter’s upgraded AI assistant for live transcription, summary, and calendar integration.
No native Salesforce. Try OtterPilot


Small firms or solo advisors who want quick access to meeting summaries without complex CRM workflows.

An RIA uses OtterPilot to generate summaries post-call but still relies on manual CRM updates.
👉 Otter Meeting Agent – AI Notetaker, Transcription, Insights
AgentforceAgentforce is a GPT-powered AI assistant built for revenue teams. It captures action items, syncs notes with Salesforce, and offers coaching insights.Already widely adopted across financial services – from fintech and banking sales and service teams to RIAs -where a strong CRM culture and strict compliance requirements are the norm

A fintech sales team cut onboarding time by 30% by using Agentforce insights in Salesforce.
👉 Find out more about Agentoforce

AI Meeting Assistants Comparison

How to Choose the Right AI Meeting Assistant

Each AI meeting assistant offers something different – whether it’s deeper CRM integration, compliance alignment, or coaching intelligence.

At the end of the day, the right choice depends on your goals, location, and tech stack.

Need Help Deciding?

Each tool has strengths. Choosing the right one depends on your tech stack and goals.
👉 Contact Navirum for personalized guidance.

Navirum Client Success Stories in Financial Services


Lavinia PicuHow to choose right AI Meeting Assistant for Financial Firms?