Navirum is happy to announce that it is a preferred Salesforce partner for implementing the Salesforce Financial Services Cloud for Registered Investment Advisors (RIA’s).
Salesforce Financial Services Cloud is a version of the Salesforce CRM platform that is specifically designed for financial advisors and registered investment advisors (RIAs). Here are some ways that Salesforce Financial Services Cloud can help RIAs:
Client Management: Salesforce Financial Services Cloud allows RIAs to manage all aspects of their client relationships, including client onboarding, investment management, and ongoing communication. The platform provides a comprehensive view of each client’s financial situation, including their investments, accounts, and financial goals.
Compliance Management: RIAs are subject to strict regulatory requirements, and Salesforce Financial Services Cloud can help ensure that they stay in compliance. The platform includes compliance workflows and documentation management tools, making it easy to track and manage compliance-related activities.
Collaboration: Salesforce Financial Services Cloud includes collaboration tools that allow RIAs to work together with other members of their team, as well as with external partners such as custodians and other service providers. This can help to streamline workflows and ensure that everyone is working towards the same goals.
Reporting and Analytics: Salesforce Financial Services Cloud includes reporting and analytics capabilities that allow RIAs to track key performance indicators (KPIs) and generate reports on investment performance, client retention rates, and other important metrics. This can help RIAs to make data-driven decisions and identify areas for improvement.
Integration with Other Tools: Salesforce Financial Services Cloud can integrate with a wide range of other tools that RIAs use, such as portfolio management systems and financial planning software. This can help to streamline workflows and ensure that all data is centralized and up-to-date.
To find our how Navirum can help RIAs implement Salesforce successfully reap the benefits of the marketing leading, CRM please contact us.
KristinaFinancial Services Cloud for Registered Investment Advisors (RIAs)
At Navirum, we are specialists in helping Mortgage Brokers implement Salesforce Financial Services Cloud. The mortgage industry is highly competitive. Companies use Salesforce to streamline their underwriting process and enable brokers to be as efficient as possible in their jobs. Here are 5 ways Salesforce can help you grow your mortgage business using the world’s number 1 CRM:
1)Lead Generation and Management: FSC can help mortgage brokers generate and manage leads more efficiently by providing tools for managing lead data, tracking lead sources, and analyzing lead behavior. This can help brokers to identify potential customers and prioritize their outreach efforts
2)Loan Origination and Processing: FSC can help mortgage brokers manage the loan origination and processing workflow, from application intake to closing. The platform provides tools for managing borrower data, processing loan applications, and tracking loan status, helping brokers to streamline the loan origination process and close loans more quickly. Salesforce can also be easily integrated with popular mortgage solutions like Encompass.
3)Compliance Management: Mortgage brokers are subject to strict regulatory requirements, and FSC can help ensure that brokers stay in compliance by providing tools for managing compliance-related activities. This includes tools for managing disclosures, tracking changes in regulations, and providing an audit trail for compliance-related activities.
4)Customer Relationship Management: FSC provides mortgage brokers with tools for managing their customer relationships, including tracking customer information, managing communications, and providing customers with secure access to their loan information. This can help brokers to build trust and transparency with their customers and ensure that all parties are on the same page.
5)Analytics and Reporting: FSC provides mortgage brokers with powerful analytics and reporting capabilities, allowing them to track key performance indicators (KPIs) and generate reports on loan volume, pipeline, and other important metrics. This can help brokers to make data-driven decisions and optimize their operations for maximum efficiency.
To find out how Navirum can help you implement Salesforce Financial Service Cloud successfully, please contact us for a free consultation.
KristinaHow Salesforce Helps Mortgage Brokers To Win More Deals
At Navirum, we are specialists in migrating Maximizer to Salesforce. Here are 4 times to guide your transition to Salesforce.
Understand your business goals: The Salesforce CRM offers a huge amount of functionality. It’s really important to understand what your business goals are so these can be aligned with specific functionality in Salesforce. For example, a business goal might be to grow your business by 30%. This can be aligned with growth functionality in Lead and Opportunity Management in Salesforce. Another goal could be to increase customer satisfaction by 20%, which can be aligned with customer service functionality in Salesforce Case and Account Management.
Get stakeholder involvement: Be sure to get a range of people across your company involved in the project. Maximiser has been around for a while. For many of the Maximizer migrations we have helped with, customers have had the system in a business for 10-15 years. Bringing multiple stakeholders e.g. from sales, customer service, management, etc, is a great way to get a broader understanding of your requirements and will help improve user adoption through a wider company-wide contribution.
Get ready for a different data model: Although there are similarities between the Maximizer and the Salesforce data model, there are differences. It’s important to map the data model and fields from Maximizer to Salesforce at the start of the project as part of the design phase. This will allow you to bring over some of the key fields you want to retain from Maximizer as well as ensure your data is imported as efficiently as possible.
Prioritize training and adoption: Moving from Maximizer to Salesforce is not just a technology project, it’s an exercise in change management. Many habits, behaviors, and informal processes more than likely surround Maximizer in your business. It’s really important to invest in training your staff on Salesforce using classroom-based training, as well as using other channels like Trailhead, which is an amazing free online learning platform that can be customized around each users learning need. This will help create a healthy system adoption and ensure you get off to possible start using Salesforce!
To find out how Navirum can help you migrate to Salesforce successfully, please contact us for a free consultation.
Kristina4 Tips for Migrating from Maximizer to Salesforce
Marketing automation is a game-changer for financial services companies looking to scale efficiently. One of the best tools for achieving this is Pardot, a powerful platform that enhances lead generation, nurturing, sales enablement, and compliance management. In this post, we’ll explore 5 ways Pardot can supercharge your business and help you streamline your marketing efforts.
1. Generate High-Quality Leads with Pardot
For financial services companies, attracting the right leads is critical. Pardot lead generation tools help you create targeted campaigns that speak directly to your audience’s needs. By tracking user behavior and engagement, Pardot allows you to pinpoint the most effective channels and strategies to reach potential clients at the right time.
Benefits of Pardot for Lead Generation:
Targeted campaigns tailored to specific buyer personas.
Behavior tracking to understand customer preferences and interactions.
Increased lead quality by focusing on the most promising prospects.
Pardot helps you craft campaigns that generate leads that are more likely to convert, boosting your marketing ROI.
2. Nurture Leads with Personalized Marketing
Once you’ve captured leads, the next step is nurturing them. Pardot lead nurturing ensures that your prospects receive the right message at the right time. By sending personalized emails and content based on user behavior, you can build strong relationships with potential clients. This personalized approach can help move them closer to making a purchase.
How Pardot Nurtures Leads:
Personalized emails based on user activity.
Dynamic content to engage leads at every stage of the funnel.
Automated workflows that send timely follow-ups and reminders.
Pardot makes it easier to keep leads engaged, ensuring that they don’t slip through the cracks and are constantly moving through your marketing funnel.
3. Empower Your Sales Team with Pardot’s Sales Enablement Tools
Your sales team plays a vital role in converting leads into clients. Pardot for sales enablement helps them close deals faster by providing insights into lead behavior and interests. With Pardot’s analytics, sales reps can tailor their outreach, personalize their pitches, and increase their chances of success.
Key Sales Enablement Features in Pardot:
Lead scoring and grading to identify sales-ready leads.
Behavioral insights to help sales reps personalize their approach.
Seamless CRM integration for easy collaboration between marketing and sales teams.
By providing your sales team with the right tools, you can improve their efficiency and help them close more deals.
4. Track Your Marketing Performance with Pardot Analytics
Understanding how your marketing efforts are performing is essential for ongoing success. Pardot analytics and reporting tools provide real-time insights into your campaigns, allowing you to see what’s working and what needs improvement. This data-driven approach enables financial services companies to optimize their marketing strategies and maximize ROI.
Key Benefits of Pardot Analytics:
Customizable reports to track campaign performance and ROI.
Real-time insights into lead activity and engagement.
A/B testing to optimize email campaigns and landing pages.
With Pardot’s powerful reporting capabilities, you can make informed decisions that drive better marketing outcomes.
5. Ensure Compliance with Pardot’s Regulatory Tools
Financial services companies face strict regulatory requirements. Pardot helps you stay compliant by offering tools that manage opt-ins, opt-outs, and other compliance-related tasks. This is crucial for avoiding penalties and maintaining trust with your clients.
Compliance Features in Pardot:
Automated opt-in management to ensure compliance with email regulations.
Data privacy tools to safeguard customer information.
Customizable unsubscribe options to give customers control over their preferences.
Pardot’s compliance features ensure that your marketing efforts adhere to industry standards, reducing the risk of legal issues.
Conclusion: Leverage Pardot to Grow Your Financial Services Business
Pardot offers financial services companies a comprehensive suite of tools designed to optimize lead generation, nurturing, sales enablement, analytics, and compliance management. By integrating Pardot into your marketing strategy, you can not only streamline your processes but also enhance your ability to connect with prospects and close more deals.
Are you ready to elevate your marketing automation? Start using Pardot today and see the difference it can make in growing your business. Contact us to learn more about how we can help you implement Pardot and achieve your goals.
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Kristina5 Powerful Ways Pardot Can Boost Your Financial Services Marketing Strategy
Salesforce is not just the leading CRM on the market it is arguably one of the best productivity tools for sales, marketing, and customer service. Despite its popularity, Salesforce customers often experience user adoption challenges. This primarily comes from not having a user adoption strategy or support for users. Having implemented Salesforce for thousands of customers, we recognized this and created Orbit. How does Orbit help companies improve user adoption?
Salesforce roadmap: With each of our clients, we develop a project roadmap to deliver valuable monthly projects to our clients. We encourage your staff to participate in this process. This gives users visibility of upcoming improvements and gets them involved in the Salesforce program
Frequent training sessions: We can schedule training sessions as frequently as you need. From once a week to once a quarter, we do what it takes to ensure your team is fully capable of using Salesforce effectively.
Measure progress: We track user progress to see how they are interacting with Salesforce. We also take on board their feedback at different touchpoints. Using the information, we make recommendations to improve your Salesforce instance and build these into your roadmap
High touch support: With our sub one hour response time, your Salesforce users will get help from a Salesforce expert quickly to resolve technical issues or answer questions by phone, email, Slack, or your own Orbit portal. As part of Orbit, we get to know your Salesforce org in detail. This allows us to respond with solutions a lot faster due to our understanding of your security, code, configurations, and integration.
To learn more about our managed services, please contact us below.
KristinaImprove Salesforce User Adoption and Staff Productivity
For many companies, implementing Salesforce for the first time can be time-consuming and a big upfront investment. Salesforce is an incredible platform. Some of the most successful companies in the world grow and succeeded with the cloud system, from Cisco to American Express. Not all companies have the internal resources, project management expertise, or the capacity to dedicate to a Salesforce project but still want its benefits. At Navirum, we created Orbit to allow businesses to implement Salesforce successfully over time without the burden on cash flow and staff.
Predictable value roadmap: With each of our clients, we develop a project roadmap to deliver valuable monthly projects to our clients. For example, month one is dedicated to Salesforce training, month two focuses on a basic Salesforce setup, and month three delivers an integration with a key system, etc. This makes it easier to assimilate the functionality into each business and spreads the internal time needed over a period of months.
Reduced cash flow burden: Even moderate Salesforce implementations can cost upwards to $50,000. The cost of starting the project can be tens of thousands of dollars. This is a lot for any business. With Orbit, we create a plan including affordable monthly charges that significantly reduce the cash flow burden and delivers value over time.
Stop and start your projects as you like: With many businesses, priorities continuously change. We created Orbit so projects can be stopped and restarted at any point. For example, your firm might be very busy in the run-up to the tax deadline or have a seasonal business that ramps up for the Holidays. With Orbit you have the ability to park the project and come back to it at a quieter time.
Get up and running on your Salesforce licenses fast: For big Salesforce implementations, it can be months before companies can use their Salesforce licenses properly. Businesses start paying subscription fees with little short-term value. With Orbit, we created a program to get companies using Salesforce in days, allowing you to get the maximum value from your Salesforce investment.
To learn more about how Navirum and Orbit can help you please contact us below.
KristinaImplement Salesforce with reduced cash flow burden and staff time consumption
Salesforce is the leading CRM on the market and has the potential to create value for any company. However, maintenance can be expensive. Without the right expertise and planning, it can lead to problems. We created Orbit to help businesses turn Salesforce into a value creator and reduce maintenance costs.
Salesforce value roadmap: With each of our clients, we create a value roadmap to ensure high-value Salesforce projects are delivered predictably every month. We focus on implementing projects that will turn the dial on business metrics like increasing sales, improving productivity, and reducing the cost of customer acquisition.
Flexible contracts: With Orbit, we offer plans from as little as one month – perfect for short-term cover to longer-term contracts for bigger initiatives. We are fully transparent about how our consultants spend their time to ensure you get maximum value from your Orbit investment. This approach gives our clients a lot more financial flexibility and peace of mind.
Reduce maintenance costs: An experienced Salesforce Administrator can cost a company $100,000 a year in salary alone. Without a busy program of work or a broad user base, the admin might not be fully utilized. With Orbit, you can get access to a Salesforce consultant for as little as 10 hours a month. The cost is a fraction of a full-time resource and is backed up by a team of highly experienced Salesforce experts
Multi-cloud expertise: Most Salesforce customers need expertise across many clouds. With Orbit, you get access to expertise across all major Salesforce Clouds. We are a one stop shop for all your Salesforce needs.
For more information on how Navirum and Orbit can help you please contact us below.
KristinaOrbit: Bringing On-Demand Salesforce Value
Salesforce is a powerful CRM platform that can help businesses streamline their sales, customer service, and marketing efforts. However, for the platform to be truly effective, it’s important to ensure that all users are properly trained and engaged with the software. Here are a few tips on how to improve user adoption with Salesforce:
Start with a clear plan: Before rolling out Salesforce to your team, make sure you have a clear plan in place for how the platform will be used, who will be responsible for managing it, and what kind of training will be provided to your team.
Provide comprehensive training: To ensure that all users are comfortable using Salesforce, it’s essential to provide comprehensive training. This can include on-demand webinars, in-person training sessions, and written documentation.
Encourage active participation: Encourage your team to actively participate in using Salesforce by assigning specific tasks and responsibilities, setting goals and milestones, and providing regular feedback.
Make it easy to access: Ensure that Salesforce is easily accessible to all users by providing them with quick links and shortcuts, as well as mobile access to the platform.
Monitor usage and track progress: Regularly monitor usage and track progress to identify areas where users may be struggling and provide additional support.
Create a feedback loop: Encourage users to give feedback and suggestions for improvements to the platform, which will help you to continuously improve the user experience and increase adoption.
Gamification of Salesforce: Adding gamification elements to Salesforce can make it more engaging, and increase adoption. For example, create leaderboards, badges and rewards for user engagement, and progress on different tasks.
By following these tips, you can improve user adoption of Salesforce and ensure that your team is fully utilizing the platform’s capabilities to drive business growth.
For more information on how we can help with your Salesforce needs please contact us below.
KristinaHow to Improve User Adoption with Salesforce
As of December 31st, Salesforce customers will no longer be able to create new Workflow Rules or use Process Builder in Salesforce. The new platform for declarative (no code) automation will be the Flow Builder. This marks the next step in the retirement of Workflow and Process builder altogether.
Although there are tools to help with the migration to Flow, these tools help replicate each of the Workflows and Processes in your org by converting them into corresponding flows. Using the migration tool might look like an easy way out, but this is actually an opportunity to get the best out of it or improve your automation. Below are some of the opportunities this mandatory update provides:
Evaluate and Refine existing automation: Make updates based on current business needs
Simplify automation by consolidating: Multiple Processes and workflows can be compressed into one Flow making maintenance less cumbersome
House Cleaning: Get rid of Legacy/Redundant Automations
Code to No-Code Migration: Look at some of your programmatic processes that can be automated using flow
Many Salesforce customers will need help from Salesforce Partners such as Navirum to fully tap into the power of Flow Builder and make the transition successfully.
To learn more on how we can help you please contact us below
KristinaThe New Flow: Retirement of Workflow and Process builder
We are happy to announce that Navirum has been selected as a preferred implementation partner for LPL ClientWorks Integration with Salesforce.
It is a comprehensive advisor platform designed and continually refined to help financial advisors run their businesses more efficiently. Integrating LPL ClientWorks with Salesforce offers a single location to access all financial data, processes, and account types. ClientWorks also includes tools for account opening, client management, trading, and more.
Please contact us to learn more about how we can help you!
KristinaLPL ClientWorks Integration with Salesforce