Implementation Tool

Fidelity–Salesforce Integration Checklist

Planning a Fidelity–Salesforce integration? Use this checklist to ensure your project is aligned with business objectives, security requirements, and long-term scalability. A structured approach will help reduce implementation risks, accelerate user adoption, and maximize return on investment.

Interactive Integration Flow Map

Hover over or tap on any database node or the API pathway to see how data synchronizes between platforms.

Explore the Integration Architecture

Click on any of the interactive nodes above to explore the technical systems and key data streams managed across this integration.

1. Define Business Objectives

Identify the business processes the integration will support (onboarding, servicing, reporting, compliance)
Define measurable success metrics and KPIs
Identify executive sponsors and project stakeholders
Document current pain points and operational bottlenecks
Establish a phased implementation roadmap

2. Assess Your Current Environment

Review your Salesforce configuration (Sales Cloud, Financial Services Cloud, Service Cloud)
Inventory Fidelity data sources and available APIs
Document existing integrations and middleware
Assess current advisor and operations workflows
Identify legacy systems that may impact the project

3. Plan Your Data Strategy

Define the system of record for each data type
Map Fidelity data to Salesforce objects
Define synchronization frequency (real-time, scheduled, batch)
Standardize household and account data structures
Plan for future multi-custodian expansion

4. Determine Integration Scope

Ensure the following data and processes are included where applicable:

Client & Household Data

Client profiles
Household relationships
Contact information
Beneficiaries
Account registrations

Account & Portfolio Data

Account balances
Holdings and positions
Transaction history
Cash movements
Performance metrics

Client Onboarding

Digital account opening
Document collection
E-signature workflows
Compliance approvals
Submission to Fidelity

Service Operations

Service requests
ACAT transfers
Custodial requests
Case management
Audit trails

5. Select the Right Integration Architecture

Evaluate API-based integration
Assess middleware requirements
Review existing enterprise integration platforms
Determine data transformation requirements
Design error handling and monitoring processes

6. Data Quality & Governance

Remove duplicate records
Validate client and account data
Standardize naming conventions
Define data ownership
Establish data governance policies
Configure validation rules

7. Security & Compliance

Configure secure API authentication (OAuth)
Enable encryption in transit and at rest
Implement role-based access controls
Configure field-level security
Enable audit logging
Validate FINRA, SEC, and internal compliance requirements

8. Build Intelligent Automation

Advisor alerts for balance changes
Portfolio review reminders
Automated task routing
SLA monitoring
Workflow approvals
Trigger-based client communications

9. Executive Reporting & Dashboards

Assets Under Management (AUM)
Advisor productivity
Client onboarding pipeline
Service case metrics
Compliance dashboards
Executive KPI reporting

10. Testing & Validation

Unit testing
API testing
End-to-end integration testing
User acceptance testing (UAT)
Performance testing
Security testing
Data reconciliation

11. Deployment Planning

Create production deployment plan
Prepare rollback procedures
Validate production data
Schedule go-live support
Communicate deployment timeline

12. User Adoption & Training

Train advisors
Train operations teams
Train compliance users
Publish user documentation
Establish support procedures

13. Measure Success After Go-Live

Track key performance indicators such as:

Reduced onboarding time
Reduction in manual processing hours
Advisor productivity improvements
Improved client satisfaction (CSAT/NPS)
Compliance exception reduction
Data accuracy improvements
Increased operational efficiency
ROI against project objectives

Navirum Recommendations

Based on our experience implementing Salesforce solutions for financial services firms, we recommend:

Start with business processes, not technology.

Design the integration around advisor, operations, and compliance workflows rather than simply mapping data between systems.

Adopt an API-first architecture.

API-based integrations provide greater scalability, flexibility, and near real-time data synchronization compared to batch file transfers.

Build security into the design from day one.

Implement role-based access, encryption, audit trails, and governance controls early to support regulatory compliance.

Automate wherever possible.

Use Salesforce workflows, alerts, and task automation to transform Fidelity data into actionable insights and reduce manual effort.

Implement in phases.

Begin with core account and holdings synchronization, then expand to onboarding automation, reporting, AI, and advanced workflows.

Plan for future growth.

Design a scalable data architecture that can support additional custodians, acquisitions, new advisor teams, and AI initiatives without requiring significant rework.

Measure business outcomes.

Establish baseline metrics before implementation and track improvements in productivity, compliance, client service, and operational efficiency to demonstrate long-term ROI. See how firms make that ROI last well past go-live.

Take the Checklist with You

Get a clean, print-ready PDF of the Fidelity–Salesforce Integration Checklist. Perfect for sharing with your operations, compliance, and IT development teams during planning meetings.

Lead Magnet – Fidelity -Salesforce Integration Checklist